YouTube TV hikes value to $72.99 per thirty days resulting from rising ‘content material prices’

YouTube has announced that it’s elevating the value of its YouTube TV subscription to $72.99 per thirty days. The brand new month-to-month value is an $8 improve from the present $64.99 month-to-month payment. New members will see the brand new value beginning in the present day, whereas current members will see the value change beginning on April 18. The Google-owned firm blames an increase in “content material prices” for the change. To melt the blow, the corporate introduced that it’s decreasing the value of its 4K Plus add-on from $19.99 per thirty days to $9.99 per thirty days.

“As content material prices have risen and we proceed to spend money on our high quality of service, we’ll be adjusting our month-to-month value, after 3 years, from $64.99/mo to $72.99/mo, with a purpose to deliver you the very best TV service,” the corporate mentioned in a tweet.

YouTube TV notes that that is its first value improve in three years. In July 2020, the value for YouTube TV increased from $49 to $64.99. The service debuted in 2017 at $35 per thirty days.

“We’re dedicated to providing a premium approach so that you can stream TV, however perceive this new value might not be just right for you,” the corporate mentioned in a tweet. “We do hope YouTube TV continues to be your service of alternative, however we need to provide the flexibility to cancel at any time.”

YouTube TV just lately announced a landmark streaming deal with NFL Sunday Ticket, which has beforehand solely been accessible by way of DirecTV within the U.S. The multi-year deal is reportedly price $2 billion per season. Beginning subsequent season, the NFL Sunday Ticket can be accessible on two of YouTube’s subscription companies as an add-on bundle on YouTube TV and standalone à la carte on YouTube Primetime Channels. As a result of YouTube TV is changing into the brand new dwelling to NFL Sunday Ticket this fall, the value hike doesn’t come as a shock, sadly.

It’s price noting that YouTube TV isn’t the one service that has just lately launched a value hike, as its rivals have carried out the identical. Sling TV bumped up its plans by $5 final November, and FuboTV additionally increased rates by $5 a month in January. As well as, DirecTV Stream implemented $5 to $10 rate hikes in January, whereas Hulu raised the cost of the Hulu Live TV bundle in December from $64.99 per thirty days to $69.99 per thirty days.

The value hike comes the identical week that YouTube TV launched early access to “multiview,” an possibility that enables viewers to look at as much as 4 totally different preselected streams on the similar time.

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