WNBA app rolls out TikTok-style video feed to draw youthful followers

The Girls’s Nationwide Basketball Affiliation (WNBA) is the most recent group to wager on short-form movies to attract in additional customers. The league announced Tuesday its revamped mobile app, which features a new residence web page with a TikTok-like vertical feed that options free content material in addition to different app updates like a brand new function that hides recreation scores.

Beforehand, the house web page solely featured content material designated for WNBA League Move subscribers; thus, the movies have been all locked behind a paywall. With the brand new replace, everybody has prompt entry to free short-form movies as quickly as they open the app. Followers can watch highlights, behind-the-scenes and off-the-court content material together with “fit checks,” the place WNBA gamers showcase their outfits.

Notably, the app will even supply varied unique content material that received’t be posted on WNBA’s social media accounts, Devin Ward, director of WNBA digital merchandise, instructed TechCrunch.

Picture Credit: WNBA Digital

On the prime of the house display screen, there are new “tales” for customers to click on on and get a fast rundown of WNBA-related information. Like Snapchat and Instagram, these movies are 10 seconds lengthy and go away after a sure period of time.

Plus, the brand new residence web page contains a information part for followers to learn written articles about their favourite staff.

The WNBA’s counterpart, the NBA, added a “For You” vertical video feed to its app in September 2022. Many followers reacted positively to the NBA’s in-app quick movies and the function was extremely requested for the WNBA app, mentioned the league.

Equally, the WNBA additionally added “Conceal Scores,” a function that already exists within the NBA app that permits customers to swipe on a toggle to allow or disable recreation scores. Now followers can forestall their watch expertise from being ruined in the event that they wish to keep away from spoilers.

Additionally, a brand new widget launched for iPhones, so customers can see recreation scores seem on their lock display screen in actual time.

Picture Credit: WNBA Digital

Though there are similarities between each apps, the WNBA staff famous there are noticeable variations as effectively. Plus, the WNBA app is a separate product constructed by the league’s inner staff with assist from its companion, Deloitte.

One main distinction is the navigation tabs on the backside of the display screen. The up to date WNBA app has a “Standings” tab, so customers can see the place every staff ranks. The league discovered primarily based on its learnings and shopper suggestions that informal followers wished the stats and standings to be simply accessible.

In the meantime, the NBA app has its “Standings” part hidden in its “Uncover” tab.

Because the WNBA continues to achieve extra traction, the league is additional investing in its digital platforms in hopes of enhancing the fan expertise. Through the 2022 season (common and postseason), the WNBA reported a median of 416,000 viewers throughout all networks, making it the most-watched full season since 2006.

Total, the WNBA app is a hub for followers to entry replays, highlights, the most recent schedule, scores, stats, standings and extra. It has seen 260,909 downloads since 2020, in line with the corporate. For the 2022 season, the league’s app had 101,000 month-to-month lively customers.

The app additionally affords WNBA League Pass, a subscription that prices $24.99 per 12 months and offers viewers reside and on-demand video games.

Ultimately, the WNBA plans to launch options for sports activities betting and fantasy leagues, Ward instructed us.

The 2023 WNBA common season begins Might 19.

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