Userpilot, a product-led progress platform for SaaS firms, raises $4.6M

Userpilot, a product-led progress platform for SaaS firms, has raised $4.6 million in a seed funding spherical led by Silicon Badia, with participation from ScOp Ventures and 500 International. The startup’s new funding follows $1.2 million it secured in a pre-seed spherical final yr.

Userpilot helps firms “obtain increased person activation, engagement, and retention charges” by enabling them to personalize in-app onboarding experiences for customers.

Userpilot CEO Yazan Sehwail advised TechCrunch that they’ll use the newest funding to construct new options that may assist firms additional cut back buyer help and engineering prices.

Sehwail’s entrepreneurial journey began after faculty in 2013, when he developed enterprise net software program for the likes of BMW, a enterprise that additionally impressed his Userpilot technique.

“Throughout that point, we labored on varied initiatives with firms corresponding to BMW and the concept for Userpilot really got here whereas engaged on one in all our then-clients. We might spend loads of time and sources on constructing options, solely to seek out later that they have been hardly ever used and the consumer must deploy loads of human sources to teach customers about them,” stated Sehwail, who co-founded the startup with Thabet Gharabah (CTO) in 2018.

“The concept behind Userpilot was to offer the product staff (non-technical) the power to create no-code in-product experiences that might contextually introduce customers to options based mostly on their habits.”

Sehwail added that the startup’s heightened capability to customise experiences (via a no-code editor) helps product groups to tailor-make content material that appears and feels native to their functions.

“With Userpilot [companies can also] section customers based mostly on their attributes and habits. This enables product groups to contextually goal customers when it makes essentially the most sense to take action,” he stated.

Sehwail stated Userpilot has greater than 700 paying clients internationally, together with UiPath, Oracle, McGraw Hill and Phocas. The record additionally consists of GrowthMentor — which, up to now, claimed to have skilled an 83% discount in help tickets after implementing Userpilot’s onboarding instruments.

Silicon Badia founding managing companion Namek Zu’bi stated, “At Silicon Badia, now we have at all times been huge believers within the product-led progress (PLG) motion the place the product itself drives person acquisition, growth, conversion, and retention. Having invested in earlier PLG success tales like Amplitude (NASDAQ: AMPL), we imagine that Userpilot is ushering within the subsequent era of PLG instruments.”

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