Twitter launches its Blue subscription service in Japan • TechCrunch


After launching Elon Musk’s model of the Twitter Blue subscription service last month in five countries, the corporate has expanded the paid plan to customers in Japan. Each the previous (launched in 2021) and revamped Twitter Blue subscriptions had been out there within the US, Canada, the UK, Australia, and New Zealand.

Twitter famous on its help web page that customers in Japan will be capable to purchase the subscription for ¥980 ($7.40) monthly on the internet and ¥1,380 ($10.42) monthly on iOS. These costs are marginally decrease than the US costs of $8 monthly on the internet and $11 monthly on iOS.

For the time being, Twitter Blue provides options like the blue verification badge, longer video uploads, priority ranking in conversation replies, a thread reader, and an edit tweet characteristic together with customized icons and themes. Whereas a few of these options had been already current within the legacy model of the paid subscription, the verification mark, larger restrict on video uploads, and a lift in rankings are newly launched options.

After taking up Twitter, Musk has had lofty plans of lowering reliance on advert income by including extra subscribers. He launched a brand new model of Twitter Blue initially in November however needed to rapidly shut it down due to people impersonating celebrities and brands.

Twitter Blue’s growth in Japan is no surprise. In his first all-hands assembly as Twitter boss, Musk reportedly boasted about the social network’s market share in the country. Estimates noted that Japan has greater than 50 million Twitter customers.

Since then the corporate has tried to place guardrails across the new verification system by mandating customers to have a cellphone quantity to purchase the Blue subscription and placing a 90-day cool-off period for newly created accounts. Nevertheless, Twitter’s guide verification system of reviewing names and bio are usually not working as supposed. Final week, a Washington Post reporter successfully created a fake account of Senator Edward J. Markey.



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