Twitter has launched a brand new function that can let Blue subscribers put up 10,000-character-long posts — as if the social community is attempting to compete with a rival publication platform. Together with this, this Twitter has additionally added help for daring and italic textual content formatting.
In February, the social community launched 4,000-character-long tweets for Blue subscribers to encourage folks to publish longer posts as a substitute of threads.
This firm’s push for long-form writing comes at a time when Elon Musk is introducing creator monetization instruments. On Thursday, he announced that creators can apply for monetization and provide subscriptions to customers. For the subsequent 12 months, Twitter will give all cash to creators after paying Apple or Google their 30% lower. Put up that, the Apple/Google tax will cut back to fifteen% and the social media firm will take a small payment from creators.
Nevertheless, Google’s phrases indicate that it costs solely 15% of charges on subscriptions. So it’s not clear why Musk mentioned the search big’s cost was 30%.
At present, creators can provide subscriptions at per-month costs of $2.99, $4.99, and $9.99. Twitter’s rules point out that creators must be at the very least 18 years previous, they should have 10,000 energetic customers, and they should have tweeted at the very least 25 occasions within the final 30 days to be eligible for monetization.
In the mean time, Twitter’s monetization program is presently solely out there for customers within the U.S. However Musk mentioned the corporate is working on increasing this system to different international locations.
This monetization relaunch is basically a rebranding of the corporate’s Tremendous Follows program, which was first introduced in 2021. Musk has simply added a number of options like textual content formatting and longer movies to make it appear to be a brand new instrument.
Lengthy-form writing can also be not completely new. Final June, the corporate launched a program known as Twitter Notes for select writers. Nevertheless, that program was shut down underneath Musk. After taking up the corporate he also killed newsletter tool Revue, a startup Twitter had acquired in 2021.
Twitter can also be in a fierce battle with publication platform Substack, which launched a Twitter-like feed called Notes earlier this week. Prior to now few days, the social community started blocking links to Substack and even disallowed replies, retweets, or bookmarks on tweets with hyperlinks to the publication service.
When Matt Taibbi, who wrote on Twitter Information a number of occasions, said that he was going to maneuver to Substack Notes, Musk charged him of being an worker of Substack (Spoiler: he’s not).
Musk additionally accused Substack was “attempting to obtain an enormous portion of the Twitter database to bootstrap their Twitter clone.” This declare was dismissed by Substack CEO Chris Best.
In February, Tesla CEO had promised ad revenue sharing with Blue subscribers, however the function hasn’t appeared wherever but.
Leave a Reply