Time-tested ways for constructing investor displays

Over the previous two years, I’ve designed dozens of displays for quite a lot of firms at numerous levels of fundraising — from startup SAFE rounds, to VC rounds and IPOs.

On this article, I’ll try and recap and share a number of the classes I’ve realized.

Don’t construct one presentation, construct three

A narrative, like a relationship, is in-built levels. It’s essential to match every stage with the suitable content material. Usually, this implies a brief intro presentation for the intro stage, a frontal presentation for the assembly itself and a studying presentation to ship as a follow-up.

You could possibly write a e-book on the subtleties and variations between these three displays, however for now, listed here are some pointers:

Studying presentation

That is your essential presentation, and it ought to have the ability to stand by itself with out a speaker. You’ll ship this presentation as follow-up after your first important assembly with an investor. Its goal is to facilitate in-depth and open discourse, and so is usually between 12 and 20 slides lengthy.

Fundraising is essentially the results of belief and momentum.

Intro presentation

This can be a brief and succinct model of the studying presentation. Its goal is to get you the primary assembly, so that you don’t should get into the nitty gritty of the enterprise and may depart room for questions.

It is not uncommon to ship six to eight slides and hit the essential “notes” of the pitch, similar to what the issue is, what the answer is, who the workforce is, what the differentiation is and what’s taking place available in the market.

Frontal presentation

A stripped down, minimal model of the studying presentation, the frontal presentation is designed to empower and preserve the give attention to the speaker, not compete for consideration. This presentation is usually heavier on visuals and illustrations and lighter on textual content. This presentation doesn’t get shared and the variety of slides don’t matter. Use as many as it is advisable to carry your level house.

A presentation’s purpose is to not get you an funding

An incredible presentation alone won’t persuade an investor. In apply, one of the best end result a presentation can present is a follow-up assembly with a way of momentum and readability concerning the firm’s story, its present state of affairs, objectives and alternatives.

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