By a partnership with on-line film database IMDb, TikTok launched a brand new characteristic that permits customers to tag a film or TV present of their video. The hyperlink directs viewers to a devoted in-app web page with IMDb-provided details about the particular title in addition to a set of associated TikTok movies. TikTok creators can even save a title to the “Favorites” tab on their profiles.
Rolled out at this time, the IMDb-powered characteristic is presently solely out there to TikTok customers within the U.S. and the UK.
When a creator makes a video, they’ll choose “Add Hyperlink,” then “Film and TV,” which brings them to IMDb’s number of over 12 million motion pictures and TV sequence. As soon as the video is revealed, the chosen title will seem above the caption.
TikTok’s new IMDb characteristic will doubtless be useful for customers who need to seek for content material associated to their favourite movie or TV sequence. There’s already a big group of film and TV followers on TikTok, with a mixed whole of 25 billion views for hashtags like #FilmTok, #MovieTok, and #TVTok, mentioned Grace Li, director of strategic partnerships at TikTok and ByteDance, in at this time’s announcement.
“We’re excited to welcome TikTok as the most recent main firm to depend on IMDb knowledge to energy new experiences for his or her clients,” Nikki Santoro, chief working officer of IMDb, mentioned in remarks. “This modern collaboration allows TikTok creators to showcase and share the flicks and exhibits they love, additional extending the IMDb mission to assist clients uncover and determine what to look at and take heed to, wherever they’re.”
The brand new characteristic may additionally assist media and manufacturing corporations promote their titles extra effectively. Warner Bros., A24, Netflix and Paramount+ are just some examples of corporations utilizing TikTok to induce extra viewers to look at their newly launched titles.
The announcement comes on the heels of TikTok’s “Why this video” characteristic, which tells customers why a sure video was advisable to them. The corporate can be testing a horizontal full-screen mode.