TikTok has quietly added video-scrubbing thumbnails to its platform this week as the corporate continues to beef up its video options. The brand new addition makes it simpler for customers to discover a particular a part of an extended video. The function was first noticed by social media marketing consultant Matt Navarra.
Because the function is beginning to roll out this week, it won’t be accessible for everybody simply but. It seems that the video-scrubbing thumbnails are at present solely accessible for newer uploads, as I used to be unable to see them on older movies. Though customers have had the choice to rewind or quick ahead lengthy movies on TikTok for fairly a while now, the addition of video scrubbing thumbnails makes this course of extra intuitive.
For instance, say you’re following a TikTok recipe video and need to get to a particular a part of the video. Up to now you’ll have needed to blindly scrub by way of the video. Now, it is possible for you to to see the place precisely you need to quick ahead to through the brand new thumbnails.
It was a matter of time earlier than TikTok added this function, on condition that it’s slowly been inching into YouTube’s territory. YouTube has had scrubbing thumbnails for what appears like perpetually, so it is sensible for TikTok to supply them on its platform as effectively, particularly because it continues to current itself as a viable choice for longer-form video creators who usually put up content material on YouTube.
Ever since TikTok rolled out the flexibility for customers to upload videos up to 10 minutes in size, it has been working to enhance the viewing expertise for customers. Final month, TikTok started testing a new horizontal full-screen mode with choose customers globally.
Data has shown that children and teenagers now spend extra time watching TikTok than YouTube. This has been the case since June 2020, when TikTok started to outrank YouTube when it comes to the typical minutes per day individuals ages 4 by way of 18 spent accessing these two aggressive video platforms. By persevering with to boost its viewing expertise, TikTok is inching additional into YouTube’s area.