This Week in Apps: Google I/O 2023 recap; Android, apps and AI; Twitter’s new CEO

Welcome again to This Week in Apps, the weekly TechCrunch series that recaps the newest in cellular OS information, cellular purposes and the general app financial system.

The app financial system in 2023 hit a couple of snags, as client spending final yr dropped for the primary time by 2% to $167 billion, in accordance with’s “State of Cell” report. Nonetheless, downloads are persevering with to develop, up 11% year-over-year in 2022 to achieve 255 billion. Customers are additionally spending extra time in cellular apps than ever earlier than. On Android units alone, hours spent in 2022 grew 9%, reaching 4.1 trillion.

This Week in Apps presents a technique to sustain with this fast-moving {industry} in a single place with the newest from the world of apps, together with information, updates, startup fundings, mergers and acquisitions, and way more.

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This week, Google held its annual developer conference, which meant there was a tidal wave of reports about new Google merchandise — like its midrange Pixel 7a smartphone, Pixel Tablet (with its nice magnetic combo stand and speaker) and its first folding telephone — the expensive ($1,800) Pixel Fold.

However the actual star of the present was, in fact, AI, and the way Google is integrating it into a spread of services and products from the office to coding to translation — and sure, even into Google Play and app developer instruments.

If you happen to missed the large occasion, TechCrunch has a Google I/O wrap-up, the place you’ll find all of the information, together with AI bulletins, like its next-gen large language model PaLM 2, different developer updates, like updates to Vertex AI and an ML Hub to train AI models, new Search features, a brand new GitHub Copilot competitor and extra.

By way of information of be aware for Android builders, nonetheless, there was nonetheless fairly a bit, together with a preview of Android Put on OS 4, new advertising and marketing instruments for apps, Android 14 updates and extra.

For starters, we bought a take a look at the first “foldable” apps. Although it’s not going the Pixel Fold will achieve a big market share, given its value level, quite a lot of app builders have already optimized for Google’s first foldable telephone. Google stated apps from Microsoft (Workplace, Minecraft), Zoom, Netflix, Disney (Disney+, Hulu), Roblox, eBay, Spotify, Amazon (Purchasing, Kindle), Canva and others shall be optimized for the Pixel Fold at launch. The brand new gadget has a 5.8-inch exterior show (when folded) with a 17.4:9 side ratio and a 7.6-inch inside (unfolded) show with a 6:5 side ratio.

Google’s personal apps, like Gmail and YouTube, are additionally Fold-ready, in fact.

Coinciding with I/O, Google launched the second beta of Android 14, which incorporates enhancements round digicam and media, privateness and safety, system UI and developer productiveness, in addition to enhancements to large-screen units.

The corporate teased Wear OS 4, as properly, promising the replace will carry improved battery life and accessibility options, a neater technique to swap out your telephone or watch with out having to reset the gadget and new instruments for constructing watch faces in collaboration with Samsung.

Plus, in information not tied to Put on OS 4, particularly, Android smartwatches are gaining access to Spotify’s AI DJ, and up to date Google apps like Gmail and Calendar. And Google will get to brag it has the primary smartwatch model of the WhatsApp messaging app.

Google confirmed off a new way to build Wear OS watch faces. Builders will get entry to a brand new declarative format to design and construct their watch faces, utilizing the Jetpack Watch Face library. The format is mainly simply an XML file, so there may be now no executable code concerned.

Android Auto is poised to hit a milestone, the corporate additionally stated, correctly out there in round 200 million automobiles by year-end. In the meantime, Google built-in, powered by Android Automotive OS, is getting YouTube, GameSnacks and extra Assistant integrations. Android Auto will add web conferencing support from Cisco, Groups and Zoom. And builders will now be capable to carry Web of Issues (IoT) and climate apps to vehicles with Android Auto.

Picture Credit: Google

The larger information from this week’s occasion was not the aggregated updates, however Google’s plans for AI. The corporate is seeking to showcase how AI will develop into part of the instruments and merchandise individuals already use, like Google’s Workplace apps and Search, together with Purchasing, Android and extra.

The corporate had been dropping AI updates for a while, having already introduced plans to carry options that use AI to jot down textual content in Gmail, Docs, Sheets and Slides, for instance. At I/O, it expanded on that to notice it was additionally bringing computerized desk era in Sheets and picture creation in Slides whereas additionally increasing the AI options already introduced for Gmail and Docs to assist cellular. And it unveiled a “Sidekick” tool for Docs that gives recommendations based mostly on the doc’s context in addition to imagery or summaries.

On Android, Google is leveraging generative AI to permit customers to personalize their phones with wallpapers created using prompts. The wallpapers use Google’s text-to-image diffusion fashions, the corporate stated, and the colour palette of your Android system will mechanically be set to match the brand new wallpaper. As well as, new cinematic wallpapers will use on-device studying to show images into 3D photos, arriving alongside new emoji wallpapers. Instantly, iOS’s Lock Display screen 3D wallpaper effect feels dated.

Google additionally introduced a new feature that mixes Android’s guided customization with its advances in generative AI to assist individuals compose extra private messages. The characteristic, known as Magic Compose, can be utilized inside conversations in Google Messages to rewrite texts in several types. As an illustration, you possibly can set the textual content to sound extra optimistic or extra skilled — or, for enjoyable, to sound as if Shakespeare wrote it.

Picture Credit: Google

One other of the extra enjoyable additions concerned the AI advances coming to Google Pictures: the soon-to-launch “Magic Editor” feature. This demo caught individuals’s consideration in the course of the occasion because it confirmed off a sensible, on a regular basis use case for AI.

With Magic Editor, customers will be capable to make edits to particular components of the images — just like the foreground or background — in addition to fill in gaps within the photograph and even reposition the topic for a better-framed shot. As an illustration, you might fill within the sky to show a grey, overcast day right into a shiny blue sky with fluffy clouds, or you might “reduce out” the topic of the photograph and transfer them round to a greater spot. The latter is just like Apple’s image cutout feature in iOS 16 however really put to make use of.

Picture Credit: Google

The niftiest gimmick, nonetheless, was utilizing AI to fill in gaps in a photograph whenever you transfer issues round. In a single instance, a photograph of a kid holding balloons whereas sitting on a bench was dragged nearer to the middle of the photograph and AI created extra of the bench and balloons to fill within the gaps. How properly this works in real-world images stays to be seen, in fact.

Nonetheless, the benefit of making photos through AI will result in its personal points, which is why Google additionally launched new instruments for identifying and labeling AI photos in Search and elsewhere.

Google Play Store logo

Picture Credit: KIRILL KUDRYAVTSEV/AFP / Getty Photographs

By way of the Android app ecosystem, the company announced several ways for builders to make use of AI to construct and optimize their apps for Google Play alongside different new instruments. Notably, builders will now be capable to use a Generative AI helper to draft new Play Retailer listings utilizing Google’s PaLM 2 mannequin. This may initially be out there in English and as an experimental software. Builders might use the software to generate listings or customise listings for several types of customers, amongst different issues.

AI will even be used to summarize customers’ app critiques for the Play Retailer. A brand new machine translation software will use AI to translate apps and listings into different languages.

These arrived alongside other Play Store updates aimed at helping developers grow their businesses, like instruments to lure again lapsed customers, expanded subscription options, and broader entry to promotional content material, together with extra methods to market in-app occasions. Plus builders will be capable to now prompt users on certain app versions to update their apps, Google stated.

And extra…

Additionally at I/O, the corporate introduced a very good handful of updates to current apps, like Dwelling and Maps, a few of which concerned the usage of AI. It additionally took the waitlist off its AI chatbot Bard, introduced plans for AI image generation (via an Adobe partnership) and integrations with third-party apps like Instacart and OpenTable. And it launched a brand new AI music-making characteristic in its AI Take a look at Kitchen.

Google Maps

In Maps, Google unveiled Immersive View for Routes — a brand new characteristic that builds on the present AI-powered Immersive View addition introduced final yr, which fuses Avenue View and aerial photos collectively to create a digital mannequin of the world. With Immersive View for Routes, you possibly can preview a route forward of taking it, versus having to click on by Avenue View. Google says you’ll be capable to see bike lanes, sidewalks and parking alongside your journey, and get climate and visitors estimates based mostly on historic knowledge. The characteristic will begin to roll out within the months forward in 15 cities (Amsterdam, Berlin, Dublin, Florence, Las Vegas, London, Los Angeles, Miami, New York, Paris, San Francisco, San Jose, Seattle, Tokyo and Venice).

Google's new Immersive View for Routes feature

Picture Credit: Google


Google’s app for controlling your good residence units, Google Dwelling, was also updated this week with a redesigned interface that features a new Favorites tab, simpler methods to view cameras — together with unique Nest cameras, assist for extra Matter-enabled units, growth of Matter assist to iOS and the flexibility to do extra with Dwelling from Put on OS — like see digicam previews in notifications and make changes. A brand new residence panel on Android units can also be out there, providing faster entry to Google Dwelling instantly from the lock display screen or fast settings.

Picture Credit: Google/Google Dwelling app


Plus, the corporate launched an experimental tool “MusicLM” for turning textual content prompts into music through its AI Take a look at Kitchen app for net, Android and iOS. Customers can ask for devices like “digital” or “classical,” in addition to the “vibe, temper, or emotion” as they refine their creations.

Discover My Machine

Google introduced a collection of enhancements coming to its personal Discover My Machine community in addition to proactive alerts about unknown trackers touring with you with assist for Apple’s AirTag and others. The information follows Apple and Google’s recently announced plan to guide an industry-wide initiative to draft a specification that might alert customers within the case of undesirable monitoring from Bluetooth units.

Discover My Machine will now make it simpler to find units by ringing them or viewing their location on a map, even when offline.

WWDC worries

The flurry of AI updates from Google comes at a worrying time for Apple, whose personal AI assistant’s progress is reportedly in disarray together with Apple’s different AI efforts. A latest report by The Information detailed organizational dysfunction round Siri because the voice assistant has failed to enhance over time. It’s so unhealthy that Apple’s Siri is supposedly mocked internally at Apple, the report stated. The corporate additionally misplaced in-house AI experience to Google, the place there was extra ground-breaking AI work on issues like LLMs.

With WWDC solely weeks away, we’ve solely heard in regards to the traditional slate of coming updates to Apple’s platforms, whereas the large information is supposed to be the long-rumored AR/VR headset for gaming. It’s unclear if there’s even important client demand for such a tool, given the declining VR headset sales in 2022.

Apple’s iOS 17 is alleged to be a quieter replace centered on smaller quality-of-life improvements, not a breakthrough AI improve the place Apple has discovered tips on how to make Siri a greater AI helper or has built-in AI enhancements throughout its apps and OS, as an example.

None of Apple’s heel-dragging has harm the corporate earlier than, but when AI is the motion the {industry} claims will probably be, this might be a weak spot for opponents to capitalize upon.

New Twitter CEO Linda Yaccarino and Elon Musk

Picture Credit: Collage by TechCrunch / Getty Photographs

Now that Elon Musk has run Twitter’s advertising business into the ground, the Twitter proprietor is bringing in new management — and never a second too quickly. Following rumors of the rent, Musk confirmed via tweet on Friday he has chosen NBCU chairman of its promoting and partnerships group, Linda Yaccarino, as Twitter’s new CEO, changing himself. Musk will keep on to concentrate on product design and new expertise, he stated.

Whereas Musk stated Yaccarino will assist rework Twitter into the “every part app,” the fact is that this rent is supposed to telegraph to advertisers that an grownup is as soon as once more again within the room as the corporate tries to recoup its misplaced promoting income and woo again its consumer base.

That’s a tall order for the brand new CEO, who must take care of Musk’s continuous makes an attempt to wreak havoc at Twitter by altering firm insurance policies and options with little or no warning, then generally reverting them, given sufficient backlash. That was the case, as an example, with some of the API changes and the labeling of revered U.S. information organizations as if they were on par with the state media and propaganda efforts in communist China. Twitter’s large layoffs additionally imply there are fewer engineers to repair issues when Twitter breaks, main to outages and safety incidents, like non-public tweets becoming public.

Underneath Musk’s management, Twitter lost its top 500 advertisers, together with main manufacturers like Mondelez Worldwide, Coca-Cola, Merck, Hilton and AT&T. Advert income in its cellular app dropped 89% from September-October 2022 to January-February 2023, Sensor Tower knowledge indicated. Regardless of Musk’s newer claims of an advertiser return and Twitter reaching a break-even level, a number of former prime advertisers were not found in a list of Twitter’s prime 10 or prime 50 advert clients as of April.

In the meantime, the Telsa exec’s plans to monetize Twitter’s verified service through a Blue subscription has not gone properly, producing round $11 million on mobile in its first three months — not sufficient to interchange Twitter’s misplaced advert income which is forecast to be down by $2 billion this year.

Putting in an advert chief as CEO could not resolve Twitter’s issues, nonetheless, as Musk himself contributes to advertiser fears that the platform is now not “brand-safe” by his tweeting and boosting of conspiracy theories and disparaging the media whereas suspending journalists. Hate speech additionally has risen below his purview.


Streaming & Leisure

  • Disney+ and Hulu are going to be combined right into a single app by year-end, Disney introduced throughout earnings. The information got here after Disney+ misplaced 4 million subscribers in Q2 2023 whereas Hulu gained 200,000 subs.
  • TikTok added a search feature called “NewMusic” that lets customers discover new tracks and a approach for artists to achieve their followers. Twitch introduced a new tool that lets streamers create and share quick vertical video clips which could be printed on to YouTube Shorts. TikTok and Reels aren’t but supported, however you might share to these platforms manually.
  • Shazam was updated with assist for Apple’s new streaming music service, Apple Music Classical. 
  • Just lately fired Tucker Carlson says he’s going to do a show on Twitter. Musk clarified Twitter has no cope with the previous Fox Information commentator.
  • Spotify eliminated around 7% of songs uploaded to its platform by AI music startup Boomy. The tens of hundreds of tracks eliminated had been flagged by Common Music as partaking in synthetic streaming habits — that’s, bots pretending to be people to inflate the streaming numbers.
  • The brand new MAX app which is able to change HBO Max for current clients is live for preorder on the App Store. The brand new app will embody Discovery+ content material when it rolls out within the U.S. on Could 23. TechCrunch talked to the company about the way it reportedly fastened the bugs and improved efficiency within the upcoming app.


  • Robinhood announced 24-hour buying and selling for choose shares and ETFs, beginning with 43 securities. The characteristic will arrive for all customers subsequent month. It additionally reported crypto buying and selling income was down 30% YoY in Q1 to $38 million.
  • Banking and cash administration app Revolut is losing its CFO Mikko Salovaara shortly after CEO James Radford departed in March, which had not been introduced publicly.
  • A brand new banking app Charlie launched its services aimed on the 62+ neighborhood. The app guarantees quicker entry to their Social Safety test, 3% earnings on balances and no month-to-month charges or minimums. The corporate is backed by $7.5 million in funding, led by Higher Tomorrow Ventures.
  • PayPal reported Q1 TPV up 10% YoY to $354.5 billion, above estimates, and web income up 9% to $7.04 billion. However shares dropped as the corporate lowered its forecast for full-year margins.


  • Pinterest is combining its creation instruments for Pins and its video-focused Concept Pins and rolling out extra enhancing options in addition to measurement and engagement instruments to woo creators.
  • Mastodon app Ivory, from the makers of Tweetbot (a Twitter consumer killed by Elon Musk) received an update (version 1.4) that brings a redesigned media viewer, new sounds for boosts, new icons and a Safari extension that allow you to open Mastodon hyperlinks instantly in Ivory.
  • Bluesky is gaining traction as new data shows the app had 628,000 downloads in April 2023 alone, up 606% from March. Mastodon had 90,000 downloads at the moment.
  • Social information app Artifact now allows you to observe your favourite writers, in one other problem to Twitter.
  • LinkedIn is phasing out its China app, InCareer, because of competitors and broader financial issues. The corporate will reduce 716 jobs because of this.
  • Meta is shutting down its Messenger app for Apple Watch on Could 31. The corporate, like others, determined the Watch doesn’t require a standalone app expertise as customers can nonetheless obtain notifications on the Watch and not using a native app. Customers, nonetheless, haven’t been pleased in regards to the transfer and are complaining on Twitter. Messenger is the newest in a long line of apps which have deserted the Watch, together with Uber, Goal, Hulu, Evernote, Slack, Trello and extra.

Picture Credit: Meta


  • WhatsApp rolled out back-end fixes to deal with issues with spam calls that had been impacting Indian customers, which had caught the eye of the Indian authorities. The fixes leverage AI and ML methods to reduce the issue.
  • Stripe and WhatsApp partnered to permit Singapore-based customers to pay some companies inside the app, following the launch of biz funds in India and Brazil.


  • Tinder is eradicating social handles from customers’ bios. The company said the change comes about as a result of individuals had been utilizing their profiles on the app to advertise their companies, promote issues, fundraise and marketing campaign, which isn’t what Tinder is supposed for.
  • A brand new courting app known as Teaser AI (preorder), constructed by the identical group behind Dispo, guarantees to pair customers with AI chatbots who can deal with the preliminary “attending to know you” chats that develop into tedious.

Journey and Transportation

  • Uber added flight bookings to its U.Okay. app in partnership with Hopper because it strikes towards changing into an excellent app.
  • Airbnb reported Q1 income up 20% YoY to $1.8 billion, above estimates, making for its first profitable Q1 with $117 million in web revenue. However a cautious outlook for Q2 despatched the inventory down by 10%+ after earnings.


And so on.

  • Eventbrite integrated GPT capabilities into the platform to assist in occasion planning. The instruments will arrive later this month to assist with time-consuming steps in occasion planning, like creating occasion pages, electronic mail campaigns and social media adverts.
  • ByteDance subsidiary Lemon Inc. filed a trademark for eighth NOTE PRESS, hinting towards guide publishing plans. The corporate lately launched an Instagram and Pinterest competitor Lemon8 within the U.S., which it paid influencers to advertise on TikTok.
  • Apple is bringing Final Cut Pro and Logic Pro to the iPad later this month. The apps will hit the App Retailer for $4.99/mo or $49/yr.

Authorities & Coverage

  • Florida joins different states in banning TikTok on government devices. The app was already banned on university-owned units.
  • Apple’s App Monitoring Transparency (ATT) characteristic, which requires apps to get consent from customers earlier than monitoring them for advert focusing on functions, is now facing a contest probe in Italy. The competitors watchdog is anxious that Apple is creating an unfair benefit for its personal customized adverts that aren’t topic to the identical permission pop-ups.


Picture Credit: HiNOTE

A brand new app known as HiNOTE lets customers create customized messages for issues like greetings, invitations, thank-you’s and extra, that are shared as photos with your personal textual content. Typically, individuals ship a textual content adopted by a photograph or GIF so as to add a extra private really feel to their communications, however HiNOTE allows you to create imagery with no matter it’s you need to say. The app has despatched over 1 million notes since its 2022 launch. Read the full review on TechCrunch.

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