Theneo needs to deliver Stripe-like API documentation to all builders • TechCrunch

A brand new firm is taking a leaf out of Stripe’s API playbook with a platform that makes it simple for any firm to create clear API documentation, whereas additionally permitting non-technical crew members to contribute to the method.

Demoing as a part of the Battlefield 200 cohort at TC Disrupt this week, TechCrunch met up with Theneo to learn how they plan to get their slice of the $4.5 billion API administration market — a determine that’s predicted to rise to just about $14 billion within five years.

APIs, or “software programming interfaces,” are the glue that maintain most trendy software program collectively. They’re what enable Uber to supply in-app messaging with out constructing all the infrastructure themselves from scratch, health apps to visualise your operating historical past via maps and on-line retailers to help funds powered by Stripe. Internally, corporations additionally create their very own APIs to attach all method of back-end programs and information shops.

Briefly, APIs are the hidden, usually unsung heroes of the fashionable technological period. However creating an API that’s simple to make use of and undertake by builders comes with inherent challenges. It isn’t sufficient to simply construct the API — its options, performance and deployment directions should be recorded and offered in a format that’s simple to comply with. Getting the API documentation proper is crucial, which is the place Theneo is hoping to make its mark.

Pattern API documentation from Theneo. Picture Credit: Theneo

Stripe-like API docs

Theneo co-founder and CEO Ana Robakidze stated that she’d labored on a whole lot of APIs in a earlier function heading up an engineering crew, concluding that high quality API documentation is usually missing.

“I personally witnessed the impact API documentation had on our venture’s supply, value, and effectivity,” Robakidze stated. “In consequence, as a crew chief, I spent a substantial quantity of effort and time trying to find a instrument that may help us in creating glorious API documentation — much like what Stripe has, as it’s thought-about the most effective within the business. The issue with a lot of the instruments is that they had been both time-consuming or had too many limitations.”

The basis of the issue, in keeping with Robakidze, is that builders aren’t essentially technical writers — they’d a lot moderately “create one other API than doc it,” she stated. Consequently, lots of inside APIs particularly (i.e. APIs constructed for connecting an organization’s inside programs and apps) both go utterly undocumented, or if they’re documented, aren’t synchronized and maintained because the API evolves. This problem is compounded as builders come and go inside an organization, usually resulting in an unwieldy mess.

“Theneo was created via frustration, with the intention of constructing high-quality API documentation fast to generate, and easy to keep up,” Robakidze stated.

With Theneo, builders join their GitHub repository or add their API assortment, and Theneo then analyzes all the things and delivers the required API documentation. It additionally provides an AI assistant that makes use of pure language processing (NLP) to enhance the documentation, together with robotically describing the totally different API attributes, that are principally the elements of the API specification that builders must request, ship and delete information, and so forth. So a “create buyer” object, for instance, accommodates varied attributes every with a definition in order that the consumer (i.e. developer) is aware of precisely what the attribute is for.

“Our AI assistant develops descriptions for these fields, which regularly take a developer or technical author a big period of time to create, particularly when there are millions of fields in your APIs,” Robakidze defined.

Theneo: Pattern API doc displaying fields / attribute descriptions. Picture Credit: Theneo

Whereas Theneo is designed to automate the method as a lot as potential, it’s clearly not going to ship a gift-wrapped API documentation fully off its personal volition — it acknowledges that builders and different crew members might want to fine-tune codecs and wording, add extra photographs or no matter it wants.

“We analyze the API, parse it, after which return an already well-structured API doc,” Robakidze stated. “The consumer can then select whether or not so as to add extra particulars, corresponding to photographs, and totally different API widgets, and add crew members to allow them to collaborate.”

Whereas the engine underpinning Theneo is identical throughout each inside and exterior APIs, the corporate gives extra tooling for the latter, acknowledging that third-party builders recognize a slicker interface that’s simpler to comply with. So this principally quantities to a white-label product that may be tailor-made and branded in accordance with the corporate’s necessities.

When it comes to pricing, Theneo presently has a fundamental plan that prices round $20 monthly per consumer, rising to $45 monthly for limitless API initiatives on the marketing strategy. It additionally provides an enterprise plan that unlocks options corresponding to personalized branding and the power to self-host. It’s additionally engaged on a very free model, although Robakidze stated this wasn’t prepared for prime time fairly but.

Theneo co-founder and CEO Ana Robakidze.


The Y Combinator (YC) graduate has already raised $1.5 million in pre-seed funding because it was based precisely a 12 months in the past, and this week confirmed it’s within the means of elevating additional funding. And it additionally unveiled an up to date documentation editor, which Robakidze described as one thing akin to “Figma for APIs,” designed for everybody concerned in a software program venture to contribute, no matter their technical prowess.

“We realized that there are a number of gamers relating to constructing APIs or API docs, and that it’s essential for these customers to collaborate,” Robakidze defined. “Just like what Figma did with collaboration, our API documentation editor permits customers to collaborate, so managers and non-technical members can simply work collectively on content material and produce high-quality paperwork.”

Robakidze stated that the corporate is just about open to working with any dimension and kind of enterprise, and it’s presently working with some 3,000 corporations, spanning all the things from fintechs and authorities companies to agriculture corporations.

“Our largest prospects are fintech corporations, normally with 20-plus builders,” Robakidze stated.

It’s considerably becoming that Theneo is seeing specific traction inside fintech, provided that it’s trying to emulate one of the biggest fintech startups to emerge up to now decade. Stripe is well-known for its fee processing API utilized by startups and large tech corporations alike, together with Google and Amazon, and the documentation it gives performs an element in why it’s preferred by builders.

“One of many causes I like engaged on the Stripe integration is as a result of their API documentation could be very nicely organized, has a really well-thought-out consumer interface, and usually makes it easy for builders to acquire the data they should combine with them,” Robakidze stated. “After I was engaged on different Stripe options, it will usually take me twice as lengthy due to how difficult it was to browse and find the required API data. Builders adore Stripe’s API documentation, so we needed to be sure that different companies and builders may generate the identical high-quality documentation.”

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