The half-billion-dollar revenue swing that led to Higher.com’s myriad layoffs


An S-4 submitting from Aurora Acquisition Corp., the SPAC that digital mortgage supplier Better.com meant to merge with, offers stark particulars concerning the latter firm’s monetary efficiency.

The submitting — dated April 24, 2022 — reveals that Higher.com swung to a lack of greater than $300 million final 12 months, a pointy turnaround from its worthwhile 2020. The rapid-fire decline in Higher.com’s enterprise, introduced on by a number of components, is notable, as the corporate is hardly the one concern working within the client mortgage area; different firms are taking comparable hearth.

Aurora’s submitting says that Higher’s monetary efficiency “deteriorated” on account of quite a few components, together with fluctuating and rising rates of interest, the continued impression of the reorganization of its gross sales and operations groups within the third quarter of 2021, continued investments in its enterprise (together with investments to develop its product choices) and the results of “unfavorable media protection” following, and severance prices related to, a collection of mass layoffs that started on December 1, 2021.

The first round of layoffs — which affected about 900 individuals — in addition to subsequent workforce reductions, have led to a bunch of points for the corporate, Aurora notes within the submitting. Aurora attributes the malaise to widespread worker dissatisfaction, which it says has “detrimentally affected” the corporate’s productiveness, monetary outcomes and third-party relationships. It additionally famous that the layoffs and subsequent media consideration resulted in “elevated attrition” all through the corporate, together with on its senior management workforce.

TechCrunch in February reported that Sarah Pierce, who served as govt vp of buyer expertise, gross sales and operations, and Emanuel Santa-Donato, who was senior vp of capital markets and progress, were no longer with the digital mortgage company. Pierce had been with Higher.com since August 2016, when she began as a “progress affiliate.” Santa-Donato joined the corporate in January 2016 as a “capital markets affiliate.”

Their departures adopted these of three different executives who left the company in December within the wake of the layoffs: Patrick Lenihan, the corporate’s VP of communications; Tanya Gillogley, head of public relations; and Melanie Hahn, head of selling.

The corporate’s CTO, Diane Yu, in April transitioned from her leadership role to an advisory position.

In the meantime, that very same week, Higher.com performed its second mass layoff, which resulted in additional than 3,000 employees losing their jobs. Then simply a few weeks later, the corporate performed a third round of layoffs. The corporate is believed to have successfully decreased its headcount from about 10,000 in December to lower than 5,000 in lower than 5 months.

A change of seasons

It’s not laborious to see why Higher.com pursued going public, its 2020 outcomes. The corporate’s $875.6 million in income — up almost 10x on the 12 months prior — led to internet revenue of $172.1 million, which means that Higher.com through the increase occasions was simply that — booming.

Then the 12 months modified and the season turned from summer season to winter as the marketplace for mortgages worsened. Final 12 months Higher.com’s income grew to some $1.23 billion, or 41%. That tempo of progress, whereas slower, continues to be greater than respectable for a corporation on its method to going public.



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