Sunday Safety launches cybersecurity for senior execs

Historically, cybersecurity has all the time targeted on what may be hacked and never a lot on who could be most in danger. Sunday Security, which is launching right now and asserting a $4 million seed funding spherical, is attempting to change this up by providing cyber-risk safety for senior executives and different key personnel.

Based by business veterans Zack Ganot (CEO) and Shaked Barkan (CTO), who beforehand ran cybersecurity consulting agency Pandora Safety — which additionally targeted on high-profile people — Sunday Safety argues that as enterprise cybersecurity instruments enhance, attackers are shifting their focus to people. Unsurprisingly, that always means concentrating on those that can supply key entry to a corporation’s information and programs. Historically, companies supply safety consciousness and govt safety packages for these customers, however Sunday Safety argues that its service is much extra complete.

“We elevate cyber-risk safety for senior executives and key personnel throughout the whole spectrum of their on-line digital identities and interactions,” Ganot mentioned. “We see it as a Ven diagram the place individuals’s private {and professional} lives overlap. For the enterprise, it’s about defending the corporate from the non-public assault vector. For the manager, who doesn’t have the luxurious of conserving his or her work and private lives separate, we offer peace of thoughts realizing that they’re not going to get hacked.”

The crew additionally argues, primarily based on their expertise within the consulting enterprise, that handbook and education-based options are neither efficient nor scalable, particularly as a result of too usually, the true downside is an govt’s private accounts on companies like Gmail or Dropbox. That’s not an assault floor that’s managed or monitored by conventional enterprise safety. However executives additionally don’t need to have the IT crew look into their personal accounts both.

“Not like our rivals, we predict the correct strategy to fixing the non-public cybersecurity downside is by way of a B2B2C partnership — empowering your staff’ and executives’ safety by offering them with an efficient ‘off-prem’ resolution to the issue, very like is finished in well being/psychological well being house,” defined Ganot. “Our platform helps organizations create efficient safety round their key personnel, with out violating the essential ‘separation of church and state’ between their private {and professional} lives.”

Picture Credit: Sunday Safety

Sunday Safety’s service is a SaaS resolution itself, which might plug into current enterprise safety platforms. The service constantly scans for phishing and session hijacking assaults, enforces password hygiene and extra. All of this, in fact, solely works so long as the customers hyperlink all of their accounts to the platform.

The corporate’s $4 million seed spherical was led by MoreVC, with participation from safety executives and serial entrepreneurs like former AT&T CEO John Donovan, Palo Alto Networks CBO Amit Singh and the corporate’s president for its international go-to-market unit Shailesh Rao, in addition to Tom Kemp, the founder and former CEO at Centrify.

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