Strava launches integration with Spotify to let customers take heed to content material whereas monitoring actions

Strava, the exercise monitoring and social group platform utilized by greater than 100 million individuals globally, has introduced a brand new in-app integration with Spotify. The mixing permits customers to simply entry music, podcasts and audiobooks from the Strava app whereas monitoring actions.

Beginning immediately, customers can play, pause, resume, skip and browse Spotify content material from the file display on Strava. With this new integration, customers will not have to change between the 2 apps when adjusting the content material that they’re listening to.

“We’re excited to accomplice with a world chief like Spotify to seamlessly combine music and motion on the platform,” mentioned Mateo Ortega, Strava’s Vice President of Linked Partnerships, in an emailed assertion. “This new function additional solidifies Strava’s place on the middle of related health and continues to show the ability of the worldwide group of energetic individuals on Strava.”

In an announcement, Spotify VP of Enterprise Improvement mentioned one of many streaming service’s largest objectives is to be in all places the place listeners are, and that this integration with Strava is among the methods it’s permitting listeners to seamless content material to the music and audio on its platform.

Spotify isn’t the one standard app that Strava has lately launched an integration with. Just a few months in the past, the company partnered with Snap to launch a brand new Lens that lets customers share their health journey on Snapchat. The Strava Exercise Lens works by connecting on to your Strava profile, providing you with entry to statistical data and exercise maps out of your latest exercises.

Based in 2009, Strava has made a reputation for itself as one of many main exercise monitoring providers. It’s additionally a social community for health lovers, as you possibly can share your races and exercises with pals and followers in your Strava feed. It’s also possible to submit photographs, construct communities and depart kudos and feedback on others’ actions.

As we speak’s announcement comes as Strava recently acquired Fatmap, a European firm that’s constructing a high-resolution 3D international map platform for the nice open air. The final word long-term aim for Strava is to combine Fatmap’s core platform into Strava itself.

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