Spotify is testing playlists that might be unlocked by NFT holders

Unlocking unique entry has been a long-held promise of numerous NFT-based communities. And now, Spotify helps a few of them understand that declare with token-gated playlists.

In keeping with a sequence of tweets by Kingship, a metaverse band signed to Common Music Group (UMG), the streaming firm is piloting playlists that might be unlocked by way of NFTs in sure geographies. Beneath the pilot, Kingship has launched a particular playlist that might be accessed solely by Kingship key card NFT holders.

The group posted a sequence of steps that includes linking a crypto pockets like MetaMask, Belief Pockets, Rainbow, Ledger Dwell or Zerion to authenticate the NFT that unlocks the playlist. Kingship stated that at the moment, this expertise is barely obtainable to Android customers within the U.S., the U.Okay., Germany, Australia and New Zealand.

The truth that iPhone customers can’t entry the characteristic isn’t a surprise, provided that Apple launched a bunch of guidelines proscribing the functionalities of NFTs last October.

As first noticed by Coindesk, aside from Kingship, different communities like Overlord, Fluf, and Kevin Rose’s Moonbirds are additionally publishing playlists that might be unlocked by their token holders.

Spotify confirmed this pilot by commenting on Overload and Kingship’s tweets with out giving out additional particulars. The corporate advised TechCrunch in an announcement that that is certainly one of many checks on the platform.

“At Spotify, we routinely conduct numerous checks in an effort to enhance our person expertise. A few of these find yourself paving the trail for our broader person expertise and others serve solely as essential learnings. We have now no additional information to share on future plans presently,” a Spotify spokesperson stated.

The announcement of the NFT-gated playlists pilot comes simply earlier than Spotify is about to carry its Stream On occasion on March 8. On Wednesday, Spotify additionally introduced an experiment with an AI-powered DJ that curates music for users.

Token-gated playlists are usually not Spotify’s first rodeo with NFTs. In Might 2022, the corporate experimented with a profile characteristic that allow artists promote their digital art. Final 12 months, it revealed web3-related job listings within the engineering and advertising and marketing departments.

However, since then, the worldwide financial situations have modified. Many firms, together with Spotify, have laid off a ton of individuals and shelved a number of initiatives. Plus, crypto markets and firms are going through robust instances. Amid all this, numerous firms have stopped speaking about their web3 ambitions.

This pilot signifies that Spotify might need tech prepared to supply extra content material, together with songs, albums or podcasts that might be token gated. Hopefully, the corporate will discuss extra about it at its upcoming occasion.

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