Spotify introduces Countdown Pages and its personal Tales characteristic

It’s not just TikTok Spotify is taking inspiration from with its app’s redesign, the corporate additionally introduced at present new options impressed by YouTube and different social platforms, like Instagram and Snapchat. One new characteristic, Spotify Clips, will enable artists so as to add 30-second movies to their artist profiles — successfully, Spotify’s personal Tales characteristic.

The characteristic lets followers “go deeper” into artists’ tales whereas they’re listening to their music, the corporate defined.

The movies can be accessible on each the artist profiles and their album pages.

The corporate has been testing such an addition for years. In 2019, it tried to create its personal model of Tales with a feature called Storyline — which might enable artists to share their very own insights, inspiration, particulars about their artistic course of or different meanings behind the music.

In 2020, it was noticed once more testing Tales, however this time by allowing influencers to introduce their very own playlists as curators of kinds. However till now, Spotify’s official embrace of Tales has been restricted to permitting customers to share music and its looping Canvas movies to different social networks, like Fb and Instagram.

Spotify advised its new characteristic could possibly be utilized by artists to  speak about an unreleased tune, to advertise a brand new album or to share the tales behind a tune, amongst different issues. Plus, they’d provide a method for artists to achieve each new listeners and constant followers alike. Spotify stated it’s unlocking the characteristic for 1000’s of artists beginning week, then will roll it out additional this spring.

Spotify Clips was considered one of a number of new merchandise introduced at present for artists however the different vital addition was a YouTube-like characteristic referred to as Countdown Pages.

Just like how YouTube lets creators tease a video premiere prematurely, Spotify will now present a devoted area on artists’ profiles to observe a timer depend right down to a brand new launch.

The Jonas Brothers introduced Countdown Pages at at present’s occasion, saying it will give them a solution to keep their reference to followers.

This characteristic additionally supplies artists with entry to Spotify’s dwelling feed the place followers can now do issues like presave albums, see unique movies, preorder merch and preview tracklists, the corporate stated.

Countdown pages have been examined with a spread of artists, together with huge names like Taylor Swift, Florence and the Machine and others. Ed Sheeran’s profile features a Countdown web page now.

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