Spotify is launching its AI function known as “DJ” for premium prospects within the U.Ok. and Eire. The function is aimed toward music discovery and it performs curated music with AI-powered commentary in English. In some ways, utilizing the AI DJ seems like listening to a radio DJ.
The corporate first launched this feature back in February for premium subscribers within the U.S. and Canada. The function is powered by OpenAI’s tech and continues to be in beta, so there is perhaps some glitches.
After the function launch, the corporate seen that Gen Z and millennials loved the brand new DJ function, as they made up 87% of DJ customers. Plus, the corporate discovered that individuals who use the AI DJ on a specific day will spend 25% of their listening time with the function.
Spotify mentioned the DJ’s voice is modeled after the corporate’s head of cultural partnerships Xavier “X” Jernigan. As an example, it famous that customers tuning into the function will hear about Arlo Parks releasing her latest album, “My Mushy Machine,” by the tip of the month. Ultimately, Spotify might use this function as a brand new income stream to advertise new releases on the platform.
Through the function’s launch at Spotify’s Stream On occasion, the corporate mentioned that the AI DJ is powered by its Sonantic acquisition in 2022 along with OpenAI expertise.
The DJ performs tracks mechanically, however customers can faucet on the AI DJ button to modify moods or genres. Similar to any AI-aided tech, the function learns extra about your decisions as you hear extra.
The AI DJ function is on the market on each iOS and Android. You possibly can entry it by the Music Feed by tapping on the DJ card.
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