Whilst India is more and more including technology capability from solar energy, setting examples for a lot of different creating nations, there’s a big inhabitants of the South Asian nation that’s but to hitch the clear power bandwagon: Indian households.
Lower than 1% of Indian properties have rooftop photo voltaic methods. Such sluggish adoption might dampen Prime Minister Narendra Modi’s bold renewables objective. SolarSquare, a startup that’s racing to promote, set up and assist people finance photo voltaic modules, needs to vary that.
On Friday, numerous traders introduced they’re backing SolarSquare’s goals. SolarSquare has raised $4 million in a spherical led by Good Capital. Chris Sacca’s Lowercarbon Capital additionally invested within the agency, its maiden backing in India.
Symphony Asia, Rainmatter, Higher Capital, Local weather Angels as effectively operators together with Maninder Gulati of OYO, Ashish Goel of City Ladder and Amit Kumar Agarwal, Akhil Gupta and Saurabh Garg of NoBroker additionally participated within the spherical.
“The historical past of energy and power has been that it’s produced in extremely polluted coal crops, someplace lots of of kilometers away from your house and there from the distribution grid it involves your own home. It’s polluting, it’s costly and plenty of power will get misplaced within the transmission,” stated Shreya Mishra, co-founder and chief government of SolarSquare, in an interview with TechCrunch.
“The longer term is distributed energy, the place each residence has its personal photo voltaic panel. It’s approach cheaper than shopping for electrical energy from the grid, and it’s clear,” she stated.
SolarSquare, which pivoted to serving the client section a 12 months and a half in the past after working a worthwhile enterprise promoting rooftop photo voltaic to corporates for years, has bought photo voltaic methods to greater than 3,000 properties and residences within the South Asian market.
“Our common house is saving as much as $650 in electrical energy invoice every year,” she stated. SolarSquare’s methods and set-up value about $1,500 and has a life span of 25 years. The equation is straightforward, stated Mishra, who beforehand ran an e-commerce enterprise. “You get free electrical energy for 21 years.”

Founders and executives at SolarSquare. Picture Credit: SolarSquare
SolarSquare — which at the moment has presence in Delhi-NCR, Maharashtra, Bengaluru, Telangana and Madhya Pradesh — installs its photo voltaic panels inside eight hours, in comparison with some legacy companies that take as much as 5 days. In some properties, based mostly on clients’ request, it builds a further ramp for mounting panels.
“Local weather change points are actual and urgent. As a agency we’re dedicated to associate with one of the best at school entrepreneurs who’re addressing the challenges on this market. We’re thrilled to associate with Shreya, Neeraj and Nikhil as they got down to construct the main residential photo voltaic model in India,” stated Rohan Malhotra, managing associate at Good Capital, in an announcement.
Indian companies making inroads with Indian residences will assist the South Asian nation’s renewables objective. Coal at the moment powers 70% of India’s electrical energy technology, however Modi has pledged that India will produce extra power via photo voltaic and different renewables than its whole grid now by 2030.
It has taken steps to assist startups reminiscent of SolarSquare. New Delhi provides subsidies to householders who’re powered by rooftop photo voltaic, permitting them to distribute the surplus energy they generate to grids all through the day and use the grid energy at night time.
The startup plans to deploy the recent funds to develop its presence in India, and in addition construct a expertise stack for shoppers to assist them observe their photo voltaic efficiency in actual time.
Mishra is assured that India will witness an identical form of adoption in rooftop methods because it did with smartphones and cell web.
“India is already the third largest client of electrical energy on this planet, they usually’ll add Europe-sized capability within the subsequent twenty years simply to maintain up with demand. Photo voltaic Sq. will assist energy that development with its one-day rooftop photo voltaic installations, that’s already making power cheaper and extra dependable for 1000’s of Indian properties,” stated Clay Dumas, basic associate at Lowercarbon, in an announcement.
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