Snap is increasing its AR options to 16 extra music festivals

Snap is increasing its partnership with occasions firm Stay Nation to carry AR-focused options to 16 new music festivals. These options embrace customized AR lenses, partnerships with artists for distinctive experiences, and utilizing AR with 3D Maps of the venue to information customers to totally different phases.

The corporate first inked a multi-year deal with Live Nation final April to “elevate performances past phases and screens.” This additionally included utilizing Snap’s AR-try-on tech to strive totally different festival-specific merchandise.

Snap introduced at Snap Companion Summit right this moment that the growth will carry AR experiences to festivals like Lollapalooza Paris and the Studying Pageant within the UK.

Right here is the total checklist of festivals:

• Past Wonderland Southern California (San Bernardino, CA)
• Electrical Daisy Carnival (Las Vegas, NV)
• Creamfields South (Hylands Park, UK)
• Roots Picnic (Philadelphia, PA)
• The Governors Ball (New York, NY)
• Bonnaroo Music & Arts Pageant (Manchester, TN)
• Day Journey Pageant (Lengthy Seaside, CA)
• Wi-fi Pageant (Finsbury Park, UK)
• Lollapalooza Paris (Paris, France)
• Rolling Loud Miami (Miami, FL)
• Lollapalooza (Chicago, IL)
• Creamfields North (Daresbury Property, UK)
• Studying Pageant (Studying, UK)
• Leeds Pageant (Bramham Park, UK)
• Lights On (Mountain View, CA)
• Austin Metropolis Limits (Austin, TX)

What’s extra, Snap can also be teaming up with occasion visualization firm Disguise to allow interactive on-stage AR visuals.

Snap can also be partnering with well-known Norwegian DJ Kygo to create custom-made AR experiences for his performances. The corporate added that it’s going to work with extra artists this 12 months.

Enabling AR experiences at musical concert events is now a rising development. Final 12 months, greater than a dozen Spark AR creators worked on bringing virtual experiences to Coachella Festival via Instagram. Gorillaz used Google’s Geospatial API to carry its AR live performance to pick venues final December.