Snap/HBO Max launch AR experiences for ‘Home of the Dragon’

To have fun the premiere of HBO’s extremely anticipated “Game of Thrones” prequel, “House of the Dragon,” HBO Max is partnering with Snap to provide customers entry to in-app AR experiences. For the present’s premiere on August 21, Snap and HBO Max are releasing a brand new selfie and worldview Lens, together with Landmarker Lenses, that allow you to immerse your self into the present’s fantasy world.

The selfie Lens transforms you right into a fire-breathing dragon. Within the worldview mode, the Lens leverages sky segmentation know-how to unleash flying, fire-breathing dragons above you so you possibly can fake to be a part of the Sport of Thrones world. Snap says the Lens will go reside in areas around the globe, together with Australia, Europe, India, the Center East and Northern Africa, North America and extra. The Lens could be accessed through the Lens Carousel within the app.

As for the Landmarker Lenses, Snap and HBO Max have coordinated with Lens creators from around the globe to construct customized AR experiences of their native markets. The Landmarker Lenses will supply customers one other solution to have interaction with the present, as they’ll reveal AR renderings of the present’s dragons over native landmarks everywhere in the globe.

The primary Lenses will launch for the premiere in Los Angeles at Venice Seaside Grand Canals, in Rio De Janeiro on the Princess Isabel Statue, in London on the Tower Bridge, in Chennai on the Sankagiri Fort, in Mumbai on the CST Station and in Prague on the Charles Bridge. The Lenses will likely be unlockable through the Lens Carousel when customers are close to a Landmarker location.

Snap and HBO Max Lens for House of the Dragon

Picture Credit: Snap

There will likely be round 20 new Landmarker Lenses launched all through the season from creators in additional than 10 nations. Snap says as new dragons are launched over the course of the season, Landmarker experiences that includes these dragons will likely be made out there. The Lenses will deal with three key present moments: the collection premiere, pivotal mid-season episodes and the season finale.

The launch comes as Snap says greater than 250 million customers have interaction with augmented actuality daily on common on the app and that Snapchat sees over 6 billion AR Lens performs daily on common. The corporate additionally says greater than 250,000 Lens Creators have constructed 2.5 million Lenses by its AR creation software, Lens Studio. As well as, Snap says over 300 builders have reached greater than a billion views on their Lenses that and Lenses constructed by its neighborhood have been seen greater than 5 trillion occasions.

“Home of the Dragon” is about 200 years earlier than the occasions of “Sport of Thrones. The collection will deal with the start of the tip of Home Targaryen, because the notorious Dance of Dragons will take middle stage as relations of Home Targaryen combat for the Iron Throne.

HBO goes all in with AR experiences for “Home of the Dragon,” because the collection has its personal companion AR app known as DracARys. The app rolled out globally on July 25 throughout iOS and Android gadgets and lets followers elevate their very own digital dragon.

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