SiriusXM acquires Conan O’Brien’s Workforce Coco podcast firm

SiriusXM Holdings, Inc. introduced the acquisition of Workforce Coco in the present day, the Conan O’Brien-led podcast community and digital media enterprise. The $150 million deal (valuation first reported by The Wall Street Journal) will embrace the previous NBC and TBS late-night host’s interview podcast “Conan O’Brien Wants a Pal,” together with 10 different podcasts akin to “Inside Conan,” “Why Received’t You Date Me?” with Nicole Byer, “Parks and Recollection” and extra.

Additionally, as a part of the deal, Conan has entered right into a five-year expertise settlement with SiriusXM. Not solely will he stay the host of his hit podcast, however he may also collaborate with the broadcasting firm to create and government produce a brand new unique Workforce Coco comedy channel for SiriusXM subscribers. Workforce Coco’s employees will be a part of SiriusXM as properly.

“Conan O’Brien Wants a Pal,” which launched in 2018 and now accounts for over two-thirds of the 16 million monthly downloads for all Workforce Coco podcasts, will proceed to be obtainable on different podcasting platforms (Stitcher, the SXM App, Pandora, and so forth.). The flagship podcast, developed with Stitcher’s Earwolf, is ranked as one of many prime 5 searched-for podcasts and has received two Webby Awards.

General, the Workforce Coco podcast enterprise has greater than 1 billion annual video views throughout YouTube and Fb, a mean of 180 million annual podcast downloads, and 17 million followers throughout social media platforms. In 2020, the corporate signed a first-look cope with Amazon’s Audible.

“Once I began in tv, my final aim was to work my approach as much as radio,” stated Conan O’Brien in an announcement. “This new cope with SiriusXM builds on the good relationship that started a number of years in the past with a crew that’s the standout of their area.”

The SiriusXM settlement additionally contains archives of “Conan” on TBS, dwell occasions, distribution of choose movies from his podcast and merchandise from the Workforce Coco manufacturers. When the long-running late-night discuss present “Conan” resulted in 2021, Workforce Coco transitioned into an impartial podcasting enterprise.

Scott Greenstein, president and chief content material officer of SiriusXM, stated, “We’re thrilled that Conan stays dedicated to producing his extremely profitable podcast and can now broaden his position into government producing an unique Workforce Coco radio channel for SiriusXM. Conan has constructed a tremendous model and group at Workforce Coco with a confirmed observe report of discovering and launching compelling and addictive podcasts. We stay up for persevering with to develop the Workforce Coco model.”

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