Sigmoid raises $12 million to scale its knowledge engineering and analytics platform

Sigmoid, a startup serving to corporations within the U.S., U.Ok. and Europe comb by means of their knowledge and derive higher insights from it, has raised $12 million in a brand new financing spherical following a powerful yr of development, it stated Thursday.

Sequoia Capital India led the San Francisco-headquartered startup’s Collection B funding, which included some secondary shares buy, the 2 stated. The funding big, which unveiled $2.85 billion funds earlier this year for India and Southeast Asia, has invested $19.3 million in Sigmoid to this point, in response to an announcement.

Based in 2013 by IIT alumni Lokesh Anand, Mayur Rustagi and Rahul Kumar Singh, Sigmoid provides analytics and AI options to corporations across the globe. Corporations working in customers items and monetary companies classes are a few of Sigmoid’s largest clients, the startup stated.

Sigmoid’s journey has been outstanding. It has been available in the market for about 9 years, however says it initially took a while to seek out its “true solution-market match,” Anand, who serves as its chief government, advised TechCrunch in an interview. As you may count on from the character of this information merchandise, the startup has since discovered its tempo, increasing its income by greater than 30 occasions since 2018 and making 2x development in only one yr, he stated, with out sharing particular figures. 

Sigmoid sees conventional gamers together with Accenture, Infosys and Cognizant as a few of its key opponents available in the market. Nonetheless, it believes that its combine of individuals, course of and expertise make it a special entity altogether.

“Our focus may be very closely on the engineering knowledge merchandise,” stated Anand. “So, bringing that engineering part in analytics has helped us differentiate — and never solely differentiate however ship true worth to our clients.”

Sigmoid has a workforce of over 500 folks, aiming to double down within the subsequent 12 to 18 months. About 80% of the startup’s present workforce is in India, with relaxation unfold over the U.S., the UK and Europe. About three-fourths of the startup’s enterprise comes from the U.S., he stated.

It really works largely with Fortune 500 companies. A number one Fortune 500 FMCG firm obtained an 11% enchancment in its return on advertising and marketing investments, Anand stated of the shoppers’ efficiency.

Sigmoid plans to deploy the recent funds to strengthen its choices, construct new capabilities, broaden supply facilities and improve its gross sales, he stated.

At present, Sigmoid has its main middle in Bengaluru, together with those within the U.S. — within the Bay Space, Dallas and New York — and Amsterdam. It’s planning to open one middle within the U.Ok. later this yr and enhance its headcount throughout all facilities, Anand stated.

“The workforce at Sigmoid, which stands out for its knowledge and AI engineering excellence, are well-positioned to seize this chance. As long-term companions, we’re excited to double down on their objective to be the premier engineered knowledge options and AI supplier for accelerating digital transformation for enterprises throughout industries,” stated Anandamoy Roychowdhary, principal, Sequoia Southeast Asia, in a ready assertion.

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