Sateliot’s $11.4M Sequence A deck • TechCrunch


You already know what actually sucks? Your IoT units not having the ability to telephone house. Not often an issue if you’re within the middle of a well-populated city middle with oodles of cell towers, however consider that water temperature buoy floating round within the Atlantic, an autonomous drone flying above the rain forest or a glacier-creep measuring sonde excessive up within the mountains. The actual fact is that about 90% of the planet has no cell protection in any respect, and Sateliot raised a €10 million ($11.4 million) round of funding to vary that.

The corporate shared its pitch deck with us to take a deeper look, and so we are going to! Right here’s the nice and the unhealthy of this high-flying house deck.


We’re searching for extra distinctive pitch decks to tear down, so if you wish to submit your individual, here’s how you can do that


Slides on this deck

Sateliot’s deck consists of 18 slides and is virtually as pitched; the corporate redacted a number of the information that goes into depth about how its tech works.

  1. Cowl slide
  2. “90% of the world has no mobile protection” — drawback slide
  3. Workforce slide
  4. “To attach all NB-IOT units from house underneath 5G customary” — resolution slide
  5. “Close to real-time connectivity” — worth proposition slide
  6. “Customary protocol” — product slide
  7. “Sateliot is the #1 satellite tv for pc operator” — “why us?” slide
  8. Market measurement slide
  9. Competitors slide
  10.  Enterprise mannequin slide
  11.  “MNOs engaged and technical integrations ongoing” — traction slide
  12.  “Early adopters program” — go-to-market slide
  13.  Interstitial slide
  14.  Profit slide
  15.  Progress slide
  16.  NGO program slide
  17.  Slogan slide
  18.  Closing slide

Three issues to like

It’s all the time fascinating to see corporations which might be attempting to have an unlimited influence on the house they function in. Sateliot is making house for an unimaginable alternative, primarily eradicating the necessity for infrastructure to make IoT options work from just about wherever on the planet with a transparent view of the sky. It’s a narrative that could possibly be informed in so some ways, and I used to be excited to see how the corporate launched into issues.

Clear imaginative and prescient of the chance

[Slide 2] Crisp and simple. Picture Credit: Sateliot

I really like a deck that very clearly states the issue it’s fixing, particularly if it’s additionally capable of spotlight the benefit of fixing that drawback. Sateliot does that fantastically on its second slide — 90% of the world has no cell protection, and this firm is promising to vary that. There’s not an investor on the planet that received’t have the ability to see the profit and monetary potential of that.

As a startup, if you happen to can distill your drawback, resolution and alternative this elegantly, you’ve received your self a terrific launchpad to start out weaving your narrative on your pitch.

“Why us?” Because of this…

[Slide 7] Being the best workforce for the job is a vital side of pitching. That is hella compelling. Picture Credit: Sateliot

When you’ve got some purpose why no one else can really clear up the issue in addition to you possibly can, shout about it. It makes you a much more tempting funding goal.

One of many large questions an investor will probably be asking themselves is whether or not a specific firm is nicely positioned to take cost of a market. In different phrases: Is there one thing about this workforce or firm that provides them an unfair benefit over the opponents? This slide is labeled as “worth proposition,” which is a bit complicated. The slide doesn’t describe a price prop however a aggressive benefit. It describes the “variety of contributions to the 3GPP Customary,” nevertheless it doesn’t say what that means. Wikipedia has an answer that appears to point that that is very related, however I’d love for the corporate to have contextualized it on this slide.

These caveats apart: If it seems that contributions to the usual are immediately related to the corporate’s success and present that it’s significantly nicely positioned to nook this market, this absolute design catastrophe and phrase soup of a slide may really be a robust storytelling machine.

Scanning down the lists of corporations which have made extra and fewer contributions, there are a whole lot of big-name distributors. Seeing Sateliot within the prime 25 or so — forward of many different well-known corporations — might counsel that there’s a big moat in place.

I want the corporate had linked the dots for me, but when this slide means what I believe it means, it makes up for the distinctly subpar “workforce” slide (which we’ll talk about in a bit).

As a startup, what you possibly can be taught right here is that when you have a moat, or some purpose why no one else can really clear up the issue at hand in addition to you possibly can, shout about it loudly — it makes you a much more tempting funding goal.

Sturdy social mission

[Slide 14] Having a social mission element can assist give buyers the warm-and-fuzzies. Picture Credit: Sateliot

Some buyers have a social accountability mandate as a part of their investment theses. That might go in your favor if your organization is in alignment with doing good along with doing nicely. However what can be true is that every one buyers are human beings, and it could actually by no means hurt to have a heart-forward side to your story. Sateliot explains that after its satellites are up and operating, there may be virtually no marginal value to having the ability to supply its companies to sure buyer teams. In different phrases: If you wish to GPS-track rhinos, you are able to do so for nearly no cash.

As I mentioned, that doesn’t matter to all buyers, however on this case, you’re making a win-win. Zero marginal value signifies that there’s no actual draw back to providing the corporate’s companies to causes that enhance the planet and loads of potential upsides. Along with making the world a greater place, there are PR alternatives, ESG benefits and secondary advantages to the corporate. Sateliot might very simply not have included this in its story, nevertheless it makes me happier that they did.

The lesson right here is to consider whether or not you possibly can inform your story in ways in which enchantment to audiences in a number of methods. Giving an investor the prospect to brag about an organization they invested in that’s performing some good on the planet can by no means hurt, so if that’s true for you (and it’s a pure, logical a part of the story), then why not throw it into the combination?

In the remainder of this teardown, we’ll check out three issues Sateliot might have improved or completed in another way, together with its full pitch deck!



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