Security app Watch Out acquires paywall startup BitWall • TechCrunch

BitWall, a Bitcoin-focused startup promising to assist on-line publishers become profitable, has been acquired.

Its new proprietor is Watch Out, the corporate behind an app that sends alerts about issues like product and meals recollects and weather-related emergencies. It’s not the obvious acquirer, however the firms say BitWall may help Watch Out enhance its knowledge, funds and loyalty techniques.

“We’re excited to deliver BitWall into the Watch Out! ecosystem,” stated Watch Out CEO Michael Lucas within the acquisition announcement. “Our mission is to offer a safe consumer-protection platform whereas delivering hyper-targeted content material when and the place it issues most, whether or not that be a security alert or a digital reward. BitWall and its crew assist us do this.”

Apparently there’s a TechCrunch connection to the story, too — BitWall co-founder and CEO Nic Meliones instructed me he first obtained related to Watch Out at our Disrupt SF Hackathon in 2014, and he stated the corporate has already been “an awesome associate” to BitWall.

I first wrote about the startup earlier than the present craze round Bitcoin and cryptocurrency — all the best way again in 2013. The thought was to offer guests other ways to entry paywalled content material, whether or not that’s making a small fee, selling the article on Twitter or viewing an advert.

The corporate’s largest win was in all probability a partnership with the Chicago Sun-Times in 2014, the place the Solar-Occasions examined out a paywall that readers may bypass utilizing Bitcoin or tweets. (The Solar-Occasions’ current paywall plans don’t seem to incorporate BitWall.)

The monetary phrases of the deal weren’t disclosed. Meliones stated the corporate’s paywall product can be shut down, with the know-how diverted to a yet-to-be-announced product at WatchOut.

Bitwall’s buyers embody Enhance VC, AngelPad, Tim Draper, the Enhance Bitcoin Fund.

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