Reddit will get a TikTok-style characteristic that introduces a separate video feed

Right this moment Reddit announced updates to its platform, together with the take a look at of a TikTok-like characteristic that separates textual content and video content material into particular person feeds. Dubbed “Learn” and “Watch,” the 2 split-view feeds will permit customers to modify from looking text-based posts to movies, relying on their temper.

The brand new feeds are presently being examined however will roll out totally within the coming weeks, a Reddit spokesperson informed TechCrunch. As a part of the take a look at, each the “Learn” and “Watch” feeds will embody posts that customers are subscribed to in addition to suggestions, at the least for now, the spokesperson added.

The replace is an try and simplify the invention expertise for Reddit customers and allow them to select the feed that they really wish to see (or learn).

“By specializing in the core tenets of Reddit, new and present customers coming to Reddit can be greeted by higher experiences and choices to find new and fascinating content material and communities in uncluttered areas,” Pali Bhat, chief product officer of Reddit, mentioned in an official assertion.

Picture Credit: Reddit

Reddit wrote in its official weblog put up at this time that it additionally plans to launch updates to its video participant to let customers “simply have interaction in conversations whereas watching.” The corporate launched its native video platform in 2017.

Different updates coming quickly to Reddit embody a re-organized interface to lower muddle in addition to chat upgrades, storefront enhancements and extra. The latest characteristic to launch was a new search capability, the place customers can search feedback inside a put up on desktop and iOS and Android units.

For the previous few years, Reddit has included video on its platform in some ways to attempt to compete with TikTok. In 2020, the corporate acquired a short-form TikTok-like video platform, Dubsmash, to integrate its video creation instruments into Reddit. In August 2021, Reddit rolled out a TikTok-style video feed on its iOS app.

The corporate confirmed final 12 months that it was exploring the concept of bringing extra user-generated video content material to its on-line dialogue boards in addition to a characteristic that will permit customers to react to different movies.

A number of firms have videofied their apps, together with Amazon, SoundCloud and Spotify, which has been noticed testing vertical video feeds. Instagram and YouTube have additionally launched TikTok-style options, “Reels” and “Shorts,” respectively. Snapchat launched its “Spotlight” characteristic in 2020.

Up to date 3/7/23 at 1:35 p.m. ET with responses from a Reddit spokesperson.

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