Postscript helps Shopify retailers ship personalised texts

Postscript, an SMS advertising firm, raised $65 million in Collection C funding and can usher in additional methods for manufacturers to personally interact with their clients.

We beforehand checked in on the corporate final 12 months when it took in $35 million in Series B funding to proceed serving to Shopify shops keep in contact with clients by way of SMS. We additionally profiled Postscript when it raised $4.5 million in 2019.

In 2021, the corporate had 61 staff with over 3,500 clients. Right now, that has grown to 230 staff and its model base on Shopify has greater than doubled to over 8,500 manufacturers, firm CEO Adam Turner instructed me. It now consists of manufacturers like Brooklinen, Homesick, Native, Spikeball and Kopari. As well as, the corporate greater than doubled its income.

On common, clients see a 25-time return on their funding utilizing Postscript, Turner stated. One of many greatest days the corporate seems at for traction is Black Friday, however this 12 months, Memorial Day grew to become the corporate’s largest SMS sending day. He says between 30 and 40 million texts have been despatched in comparison with a median of between 5 and 10 million.

He went on to clarify that whereas retailers are apprehensive a few recession, Postscript’s return, primarily $25 for each $1 they put in, allows them to lean into the SMS technique. For instance, retailers who’ve been utilizing this method for the previous 1 or 2 years are driving 40% of the gross merchandise quantity for his or her shops, he added.

“Retailers are having success, whilst Fb promoting prices improve, and are seeing buyer lifetime values keep excessive,” he added. “They’re additionally extra subtle and are utilizing SMS as a two-way platform to answer to clients to create a purchase order. That creates extra worth to the tip consumer as a result of it isn’t only a billboard, however an interplay channel the place you may reply and get assist to your buy.”

The corporate went after new funding after seeing that e-commerce gross sales by way of SMS in the USA account for 16% in comparison with gross sales by way of communication methods, like WeChat, the place it’s 26%, Turner stated. “We wish to carry the U.S. into the fashionable instances of e-commerce and retail by serving to retailers develop relationships and different channels exterior their web sites,” he added.

Postscript will proceed working with Shopify retailers, however the brand new funding additionally offers it a possibility to work with a few of its finest clients on different platforms. Turner additionally intends to deploy the funding throughout gross sales and advertising, go-to-market and product engineering.

There’s nonetheless a problem to offer personalised experiences to clients, however Turner believes that Postscript is creating the absolute best method for utilizing SMS advertising and can proceed to construct extra options with these clients in thoughts.

Dick Costolo’s enterprise agency 01 Advisors led the brand new funding that included participation from Twilio Ventures, Increasing Capital and m]x[v Capital and existing investors at Greylock, Accomplice, Elephant and OpenView. In total, Postscript raised over $100 million in venture-backed funding since the company was founded in 2019.

“In the same way texting changed the way people communicate with each other, Postscript transformed how brands communicate with their customers,” said Costolo in a written statement. “We invest in companies with strong product market fit that are focused on further innovation and scale to bring them into their next phase of growth, and Postscript is the epitome of this profile. They are the future of commerce.”

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