Poparazzi readying a brand new social app that goes past pictures


The corporate behind final summer season’s scorching social app Poparazzi seems to be readying a spherical two following its $15 million Series A introduced in June. A brand new itemizing within the App Retailer below the developer’s account, TTYL, is teasing a pre-release app known as Made With Friends. The app affords a twist on Poparazzi’s authentic idea of social networking profiles crafted by a consumer’s associates, as a substitute of by the customers themselves, however provides assist for different kinds of content material.

Poparazzi had inspired associates to submit pictures to every others’ social networking profiles as in the event that they had been their associates’ “paparazzi” — therefore the identify. Made With Pals, in the meantime, expands on that idea by asking customers to submit all kinds of issues to their associates’ profiles — together with text-based content material like solutions to questions or prompts, in addition to pictures and movies.

This Poparazzi spin-off appears partly impressed by at present’s standard Q&A apps, like Sendit or NGL, which tie into different social networks, like Snapchat and Instagram. On these apps, customers obtain questions in an inbox that they will reply and share to their social profiles or Tales elsewhere. However within the case of Made With Pals, customers aren’t posting questions anonymously, neither is the app itself delivering pretend inquiries to create engagement because the nameless Q&A apps had been doing (at the very least, till Apple’s App Evaluate staff caught on and requested changes to be made).

Nevertheless, primarily based on some earlier screenshots of the brand new app, it does seem the Q&A responses in Made With Pals may very well be designed for social sharing to different platforms, like Instagram.

Picture Credit: Made With Pals

TechCrunch reached out to the staff behind Poparazzi to ask about its plans for the brand new app and whether or not or not this was an try and pivot into a brand new space. The corporate responded (after publication) to substantiate the brand new app could be launched within the fall and famous Poparazzi was persevering with to develop. It clarified, by way of a spokesperson, that Made with Pals was an evolution of Poparazzi’s Challenges characteristic from the previous summer season, the place it challenges customers to submit utilizing a immediate.

However in response to knowledge from Apptopia, the Made With Pals app was initially titled “Pop – Made with Pals,” and had described itself as a means you might “pop” somebody by answering questions on them, tagging them on a immediate with a photograph, video, GIF, quote or description. The up to date model on the App Retailer at present does away with the “pop” lingo and branding, however introduces the identical idea of social profiles which might be primarily made by associates.

It is smart that Poparazzi’s staff is starting to check new choices.

Regardless of Poparazzi’s early success, which led the app to prime 5 million installs a 12 months after its launch, it’s since misplaced floor to a brand new wave of social networking apps which might be attracting a youthful, Gen Z viewers. At present, this group is dominated by BeReal, which has been steadily holding onto its position because the No. 1 app on the U.S. iPhone App Retailer. As well as, youthful audiences have additionally downloaded a spread of different social apps in bigger numbers than Poparazzi — like video networking app Yubo, which counted some 60 million sign-ups as of May, and homescreen social app Locket with round 20 million installs as of its $12.5 million seed funding announcement introduced this month.

These tendencies may very well be driving TTYL to search for new twists on its friends-focused social networking idea.

This is able to not be the primary time the staff at TTYL experimented with a brand new social networking idea. Earlier than delivering successful with Poparazzi, the corporate had developed almost a dozen different apps, including OMG, CampusFM, TYPO, Lynx, Yearbook 2020 in addition to TTYL, the audio social community and Clubhouse rival the corporate’s identify references.

As TTYL co-founder Alex Ma defined earlier this summer season, most social networking apps fail and the very best factor to do is to maintain constructing and experimenting till one works. This multi-app enterprise mannequin has additionally been adopted by one other shopper social app maker, 9count, which recently raised new funding as each Wink and its Gen Z relationship app Summer season took off.

We seen TTYL has already begun to market the brand new app by way of TikTok influencers as there are posts that show Made With Pals in motion, regardless of its preorder standing. One such video was also reposted to the brand new Made with Pals TikTok profile which teases the app as “coming quickly.”

It’s not clear what this extra might imply for Poparazzi’s future, but it surely’s value noting that TTYL’s flagship app has nonetheless not made its solution to Android.

The App Retailer exhibits an anticipated launch date of October 1, 2022 for Made With Pals, which is now obtainable for preorder.

Up to date 8/30/22, 4:48 PM ET with responses from TTYL. 



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