Pintarnya is constructing an excellent app for blue-collar employees

Indonesia’s 60 million blue-collar employees contribute 20% to its gross home product, however they face numerous uncertainty. Many are pressured to bounce from job to job, some fall sufferer to rip-off job postings and with no regular employment historical past, are unable to qualify for monetary providers, say the founders of Pintarnya. That’s why they created the app, which incorporates verified job postings and monetary providers, like loans, for blue-collar employees. The startup introduced at present it has raised $6.3 million in seed funding led by Sequoia Capital India and Common Catalyst. The funding features a $100,000 grant from Sequoia Spark, a program for ladies founders through which co-founder Nelly Nurmalasari participated.

Pintarnya was launched this Might in main Indonesian cities by Nurmalasari, Henry Hendrawan and Ghirish Pokardas. Nurmalasari and Hendrawan had been previously senior executives at life-style tremendous app unicorn Traveloka, whereas Pokardas was a KKR govt who labored with portfolio firms in monetary providers.

In an e-mail, the co-founders instructed TechCrunch that Nurmalasari additionally owned a hair salon and as an SME proprietor, she skilled the ache factors of making an attempt to rent, filter and confirm candidates for blue-collar jobs. She additionally noticed that they struggled to acquire loans from conventional monetary establishments due to their lack of verifiable employment and revenue historical past.

“The issue turned clear when the spillover of her worker’s struggles turned hers as these challenges affect worker efficiency,” they mentioned. “This fortified the imaginative and prescient for a one-stop digital platform that may assist in tackling this problem, to be extra employable and entry monetary providers merchandise.”

Pintarnya focuses on the meals and beverage, lodge and retail sectors, now reopening after COVID lockdowns, and logistics. It plans to develop into different sectors as effectively and is open to partnering with employers from different industries.

Job seekers register and create a profile, then Pintarnya makes use of that data to advocate job openings based mostly on their necessities, location, expertise and different knowledge. Key standards embody the gap between a job and their residence, their profile and job historical past and their self-determined capabilities. The workforce mentioned that as they construct a monitor file of efficiently connecting and inserting jobseekers with employers, Pintarnya’s suggestion algorithms will turn into higher by “understanding what different jobseeker traits have a better propensity of changing their utility right into a profitable job placements.” Variables that it takes into consideration embody a jobseeker’s present wage and availability, whether or not or not they’ve a photograph on their CV and the frequency through which they change jobs.

Pintarnya additionally works with employers to display and recruit probably the most appropriate employees for his or her wants, together with on-line assessments. It additionally verifies job listings’ authenticity to keep away from scams and highlights verified job posts utilizing inexperienced protect markers. Verification contains checking {that a} job itemizing got here from an actual employer and curating them based mostly on new posts, jobs closest to a jobseeker, jobs for individuals with out expertise, wage data and different elements that the platform is experimenting with.

“Expertise has remodeled the sorts of jobs being created in Indonesia, however the technique of hiring, particularly within the blue collar segments, proceed to be damaged,” mentioned Sequoia India managing director Abheek Anand in a press release. “Pintarnya’s founding workforce brings years of remarkable expertise constructing tech and monetary merchandise to fixing this drawback, and we’re thrilled to associate with them of their journey to assist thousands and thousands of Indonesians understand their full financial potential.”


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