Peacock is now not providing its free tier to new prospects, a spokesperson for NBCUniversal confirmed to TechCrunch on Tuesday. The corporate says it’s shifting its focus to its Premium providing and that doing so will enable the streaming service to stay aggressive within the market. The change was first reported by The Streamable.
The free tier remains to be accessible to customers who’re already on the plan, the spokesperson stated in an e-mail. As well as, customers who cancel their paid subscriptions will routinely be downgraded to the free tier. Peacock has provided the free tier since its launch in 2020, giving customers restricted entry to the streaming service’s content material catalogue. The tier included a restricted quantity of content material when in comparison with the paid tiers.
New prospects will now have to decide on between Peacock’s Premium or Premium Plus tiers. The ad-supported Premium tier prices $4.99 per 30 days and contains the total content material library, reside sports activities and NBC and Bravo exhibits after they air on TV. The Premium Plus tier prices $9.99 per 30 days and provides an ad-free expertise, offline viewing help and a livestream of your local NBC channel.
Peacock launched across the identical time as Disney+, HBO Max and Apple TV+ however was the one one to supply a free tier. Now the corporate’s focus is shifting. The spokesperson informed TechCrunch that Peacock is now specializing in its Premium providing, noting that the paid subscription is extra reflective of its model.
The transfer comes as Peacock just lately reported its best quarterly result since its launch. The streaming service added 5 million paying subscribers in its fourth quarter of 2022, bringing the full to twenty million, up from the over 15 million subs within the earlier quarter. The increase in paid subscribers was primarily because of the FIFA World Cup, which streamed in Spanish on Peacock Premium and Telemundo.
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