French startup Not So Dark has raised an $80 million Sequence B funding spherical led by Kharis Capital and Verlinvest, with Convivialité Ventures additionally collaborating. The startup has launched digital meals supply manufacturers that you’ll find in meals supply apps.
Whereas Not So Darkish began with a community of darkish kitchens, the corporate deserted this enterprise mannequin shortly after elevating its Sequence A spherical. Working darkish kitchens requires a ton of capital and may create points in some neighborhoods.
As an alternative, the corporate is betting on current eating places. Along with their very own menu, these companions can begin cooking completely different meals that’s particularly designed for meals supply platforms.
In different phrases, eating places can get extra income by ensuring their kitchen employees are at all times busy cooking one thing — it may be for restaurant clients or for at-home clients on the lookout for one thing completely different.
A few of Not So Darkish’s manufacturers embrace Vegedal, Como Kitchen, Coquillettes, JFK Burgers, Fats Panda, Gaïa Pita and Walida. The startup designs the recipes and sources the components in order that eating places solely should prepare dinner and fulfill the orders.
Clients can discover these eating places on current meals supply platforms, equivalent to Deliveroo and Uber Eats. At the moment, Not So Darkish operates in France and Belgium throughout 100 cities. The startup takes a lower on income like a conventional restaurant franchise.
And since there are many Not So Darkish companions, you get all the advantages of a meals franchise. Not So Darkish can run advert campaigns that profit everybody. The startup may also optimize the listings on Uber Eats and Deliveroo by adjusting costs in actual time relying on rivals — it’s one thing that may be time-consuming for a conventional restaurant.
Based by Clément Benoit and Alexandre Haggai, Not So Darkish at present employs 150 individuals. With at present’s funding spherical, the corporate desires to construct the most important restaurant on this planet that doesn’t have a kitchen — a form of digital franchise.
Leave a Reply