Netflix groups up with Bumble so customers can bond over in style TV reveals • TechCrunch


Bumble is placing the phrase “Netflix and Chill?” to the take a look at with the launch of a weekly in-app Netflix-themed query sport referred to as “Netflix Nights In” that asks customers questions on a well-liked Netflix present. Customers can play towards their match to see who can reply all of the questions accurately.

In keeping with a latest Bumble survey, 78% of customers suppose it’s simpler to speak to matches after they have related TV and film tastes. Seventy-two % of the survey respondents mentioned they’ve talked about TV reveals and flicks on a date.

“Netflix Nights In” will begin subsequent Monday, January 30, and ends on March 13. The query sport is on the market to Bumble customers within the U.S., Canada and the U.Okay.

Each Monday, the questions will revolve round one present, together with “Emily in Paris,” “Stranger Issues,” “Squid Sport,” “Promoting Sundown,” “Love Is Blind” and “Outer Banks.” The suitable reply to every query received’t be revealed till each the person and their match choose their responses.

Additionally, every spherical will function stars from the corresponding present, corresponding to Ashley Park from “Emily in Paris,” Alexa Lemieux from “Love Is Blind,” and Amanza Smith from “Promoting Sundown.”

Picture Credit: Bumble

“After we’re attending to know somebody, it’s human nature to attempt to discover widespread pursuits. It provides you one thing to bond over and transcend surface-level dialog,” mentioned Magno Herran, vice chairman of Advertising Partnerships at Netflix, in an announcement. “We love seeing individuals join over Netflix reveals and movies and create their very own communities round them. And with this partnership, we wished to provide individuals a strategy to discover somebody who will get them primarily based on what they watch whereas leaning into ‘if you understand you understand’ Netflix references which have helped to spark many conversations.”

Bumble beforehand partnered with streaming service Apple TV+ in October 2022 to provide customers a blind-dating experience primarily based on the fictional relationship app within the in style TV present, “Ted Lasso.” The “Bantr Reside” expertise, which ended final yr, randomly paired customers to potential matches with out seeing what they seemed like. The customers got three minutes to direct message one another.

Tinder has additionally been looking for methods to assist customers break the ice. In 2021, Tinder launched its second “Swipe Night” collection, an interactive “select your personal journey” story that customers had been capable of play each week. The relationship app partnered with dog rescue shelters in 2022 to provide Tinder customers the power so as to add a shelter canine to their profile picture for Nationwide Canine Week.



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