France-based music streaming service Deezer is testing a well-being app known as Zen in Belgium that options content material for guided yoga, meditation and inspiration. The app is at present solely accessible on iOS with an Android model within the works.
Throughout its first earnings call after the corporate went public through a SPAC in April, CEO Jeronimo Folgueira stated that the agency plans to roll out the meditation app in 2023 and sees a giant alternative to “cross-sell content material.” Deezer declined to provide extra particulars concerning the launch.
The iOS app web page specifies that the app hosts 600 unique bits of content material throughout a number of classes. Customers can create a brand new account for the app or sign up with their current Deezer account. A community post signifies that the app can recommend content material primarily based in your temper (nice, impartial, unhealthy) and objectives resembling decreasing stress, sleeping higher, enhancing relationships and getting extra focus. The periods vary from calming sounds for higher focus and leisure to guided chapters for yoga and respiration.
The corporate’s H1 2022 outcomes famous that the streaming service misplaced 300,000 subscribers, dropping from 9.7 million to 9.4 million customers. The Spotify competitor accounts for only 2% music streaming market globally. Aside from songs, Deezer has different content material choices like podcasts and audiobooks. Its entry into the meditation house could possibly be one other step to increasing its person base.
As soon as Deezer launches Zen to a wider market, it should compete with giants like Calm and Headspace Well being. Each these corporations have been attempting to develop their companies by providing options in physical activity and the mental health space.
Analysis means that by 2030 the worldwide mental well-being app market will reach $17.5 billion. So Deezer would understandably wish to earn a major share of it.