Mighty Capital’s thesis is that the perfect product wins — much more so in a downturn • TechCrunch

‘No quantity of salespeople or engineers can prevent in the long term in case your clients don’t love your product’

When founders are shedding workers and reducing prices to face the downturn, it might appear to be odd timing to inform startups to take their product as significantly as ever. In a recession, do customers actually care about product expertise? Sure, says Mighty Capital, whose portfolio contains firms reminiscent of Airbnb and Amplitude.

The San Francisco-based VC agency has a core thesis: The perfect product wins. And adjusted macro situations don’t invalidate it. Quite the opposite, Mighty Capital’s founding managing associate, SC Moatti, instructed TechCrunch that it’s “maybe extra related now than ever.”

SC Moatti is a former Fb government with a ardour for all issues product. Along with her function at Mighty Capital, she can also be the founder and CEO of Products That Count, an unlimited community of product managers that touts the advantages of product-led progress.

Product-led progress makes all of the sense in a downturn: If it’s the product itself that does the heavy lifting, it means probably spending rather a lot much less on gross sales and advertising. This makes it extra seemingly for profitable product-led firms to each develop quick and be worthwhile, one thing that traders at present love to listen to.

There’s a catch, although: You’ll be able to’t be product-led and not using a nice product. Nonetheless, entrepreneurs are understandably nervous about making the kind of funding that this is able to require when their burn fee already retains them up at night time.

To know how SC Moatti thinks in regards to the product-versus-spending conundrum, we requested her a collection of questions that founders may need if they’re fascinated by taking the product-led leap. Her solutions comply with under, edited for size and readability.

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