Microsoft pledges to watermark AI-generated photos and movies

Balenciaga Pope. Fake Pentagon explosions. It’s changing into more and more tough to inform AI-generated photos other than the true factor, generally to disastrous impact.

An answer stays elusive. However Microsoft’s attempting with new media provenance options debuting at its annual Construct convention.

Launching for Bing Image Creator and Designer, Microsoft’s Canva-like internet app that may generate designs for displays, posters and extra to share on social media and different channels, the brand new media provenance capabilities will allow shoppers to confirm whether or not a picture or video was generated by AI, Microsoft says. Utilizing cryptographic strategies, the capabilities, scheduled to roll out within the coming months, will mark and signal AI-generated content material with metadata concerning the origin of the picture or video.

It’s not as easy as a visual watermark. To learn the signature, websites might want to undertake the Coalition for Content material Provenance and Authenticity (C2PA) interoperable specification, a spec created with enter from Adobe, Arm, Intel, Microsoft and visible media platform Truepic. Solely then will the positioning be capable of alert shoppers when content material has been generated by AI, modified or created by Designer or Picture Creator.

So, the query is, will Microsoft’s efforts make a lot of a distinction when so many image-generating instruments haven’t embraced comparable media provenance requirements? C2PA does have the backing of Adobe, which just lately launched its personal vary of generative AI instruments, together with an integration with Google’s Bard chatbot. However one of many extra outstanding gamers within the generative AI house, Stability AI, solely very just lately signaled a willingness to embrace a spec like the kind Microsoft’s proposing.

Requirements apart, Microsoft’s transfer to undertake a media provenance-tracking mechanism is according to broader business developments as generative AI takes maintain. In Could, Google stated that it could use embedded metadata to sign visible media created by generative AI fashions. Individually, Shutterstock and generative AI startup Midjourney adopted guidelines to embed a marker that content material was created by a generative AI instrument.

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