Meta announced at present that it’s including help for longer Fb Reels of as much as 90 seconds, together with some new inventive instruments. Up till now, Fb Reels have been restricted to 60 seconds. The modifications come a number of months after Meta launched support for longer Instagram Reels of as much as 90 seconds. The enlargement adopted TikTok’s transfer into YouTube’s territory with movies that may be up to 10 minutes in length, as a substitute of simply three.
The corporate can be rolling out extra inventive instruments, together with a brand new templates characteristic that lets customers create Reels with trending templates. The brand new characteristic, which rolled out to Instagram Reels last year, permits customers to create new Reels utilizing the identical construction as one they simply watched. Templates are considerably just like TikTok’s personal templating choice.
Picture Credit: Fb
As well as, Fb Reels is getting a brand new “Grooves” characteristic that routinely aligns and syncs the movement in your video to the beat of your favourite tune by means of visible beat know-how. Syncing video to sounds has been a defining attribute of TikTok, so it’s no shock that Meta is bringing it to Fb Reels after rolling it out for Instagram Reels final 12 months.
It’s value noting that each one of those new Reels options first made their solution to Instagram greater than seven months in the past, and are actually being launched on Fb. It’s doable that Meta needed to see how they have been getting used on Instagram Reels earlier than bringing them over to Fb Reels.
Fb launched Reels final 12 months in a transfer that was seen as a key a part of Meta’s response to the TikTok risk. Though Meta initially noticed Reels as a solution to immediately fight TikTok with a feature inside the Instagram app, the corporate quickly realized it may mount a extra highly effective counteroffensive if it additionally introduced Fb into the combo and allowed for cross-posting between the 2 social networks.
Meta says Reels is its quickest rising format and that it continues to develop shortly. Reels performs throughout Fb and Instagram have greater than doubled over the past 12 months, the corporate mentioned in an e-mail. It additionally famous that reshares of Reels have greater than doubled on Fb and Instagram within the final six months. Meta plans to proceed to roll out new options for Reels to make it simpler for creators to get found.
Leave a Reply