Supplies startup Novoloop brings its upcycled outsole to On’s new working shoe • TechCrunch

Making sneakers is a grimy enterprise; one which’s closely reliant on fossil fuels. Shoe firms have experimented with varied methods to scale back their footprints, from uppers made from recycled plastic to midsoles made of froth derived from sugarcane.

Now, there’s a brand new strategy — upcycling. Supplies startup Novoloop and running-shoe producer On will announce a partnership later at the moment to provide an outsole made with upcycled thermoplastic polyurethane. It’s certainly one of a bunch of supplies which are debuting with On’s new climate-friendly sneaker, the Cloudprime.

The partnership will probably be introduced at an Elemental Excelerator occasion later at the moment as a part of Local weather Week in New York Metropolis, and TechCrunch has unique particulars concerning the collaboration, Novoloop’s novel materials and the way it’s made.

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