Magical nabs $35M to maneuver information throughout webpages robotically

It’s the idea of some analysts that the marketplace for robotic course of automation, which leverages AI to automate sure software program duties, is headed towards consolidation. A latest Forrester Analysis report predicts that the phase will begin to flatten as quickly as 2023 as corporations shift to broader automation options. There’s proof to help this. UiPath, one of many largest RPA distributors, noticed its market cap drop from $35 billion to $15 million inside the span of a 12 months. And numerous smaller gamers, together with Signavio, Intellibot and Servicetrace, had been snatched up by incumbent tech corporations.

The headwinds would possibly disincline most RPA entrepreneurs from forging forward, however not Harpaul Sambhi. He’s the co-founder of Magical, an RPA startup that’s designed to maneuver information throughout web sites and internet apps with a number of keystrokes.

“Earlier than Magical, I based an organization referred to as Careerify, an HR tech startup that was acquired by LinkedIn in 2015. Like all founders, I wore many hats together with gross sales, recruiting, and buyer help,” Sambhi informed TechCrunch in an electronic mail interview. “I discovered myself bombarded with repetitive duties reminiscent of copy-and-pasting candidate or prospect data into spreadsheets and databases, writing the identical outreach message over and over. Once I landed at LinkedIn, I seen that my colleagues had been additionally doing a lot of the identical, whether or not in recruiting, buyer help, or company growth. This sparked the concept for Magical.”


With Magical, customers can share templates and automation through “magic packs.” Picture Credit: Magical

Alongside co-founders Rosie Chopra, Zach Piepmeyer and Prashant Viswanathan, Sambhi launched Magical in 2020. The corporate initially honed in on messaging, however ultimately broadened its focus to transferring information throughout web sites, databases, sheets and kinds.

Whereas Sambhi positions Magical as an RPA platform, it’s extra akin to a textual content expander. Typing in a customized abbreviation (e.g. “@identify,” “@electronic mail”) prompts Magical to insert snippets of textual content (e.g. “Alex,” “[email protected]”) reminiscent of phrases, emojis, phrases, paragraphs, blocks of code or templates. The software program — which solely helps Chrome for now — detects and “remembers” parts on webpages, enabling the personalization of shortcuts, and auto-population in sheets and kinds.

When requested about information retention, Sambhi mentioned that Magical shops metadata however not any of the underlying information that the platform strikes. Keystrokes don’t depart a consumer’s pc. 

Shortcut information is saved on our servers and is encrypted. We retailer shortcut and shortcut textual content on our servers in real-time and full basic backups day by day (backups are retained for 14 days),” Sambhi mentioned. “All communication with our servers is encrypted (through HTTPS). Our shortcut database is encrypted, and shortcut textual content has a further layer of encryption to supply even higher safety and privateness.”

Textual content expanders are hardly new. However Magical’s cloud- and browser-centered method has attracted the eye of traders like Coatue Administration, which led the startup’s $35 million Sequence A funding spherical. Closed right this moment, the spherical, which brings Magical’s whole raised to $41 million (following a beforehand undisclosed $6 million seed spherical), additionally noticed participation from Greylock, Bain, Lightspeed Capital, SV Angels and Clean Ventures.


Picture Credit: Magical

Sambhi claims that greater than 300,000 customers (Sambhi later clarified that it’s over 450,000) and greater than 10,000 companies use Magical, together with groups inside Disney, Fb, Salesforce and Uber. In the mean time, Magical doesn’t cost for its providers. However the aim is to introduce paid plans with premium options sooner or later.

“We view our important rivals as soul-crushing duties that each information employee finds themselves doing day-after-day — like typing the identical message time and again or copy-and-pasting information throughout tabs. We see so many information employees nonetheless counting on these handbook, outdated methods of working,” Sambhi mentioned. “Leaders respect Magical as a result of we carry new operational efficiencies to the groups they handle. [They] additionally love us as a result of they will guarantee data is constant between the proliferation of various software-as-a-service instruments being leveraged, and that groups are all working with the identical data and are on the identical web page.”

Magical plans to place a portion of the cash from the Sequence A towards increasing its platform past Chrome and rising its 18-person workforce to 35 by the tip of the 12 months. Help for extra desktop and cell browsers are within the works.

Our product will proceed to get smarter and extra helpful over time as we higher perceive how individuals go about doing their jobs, and the way they give thought to repetition, workflow, and the order of duties. The extra we learn about what these duties seem like, the smarter we’ll get,” Sambhi mentioned. “Our subsequent product milestone will allow groups to collaborate and share their automations in order that total departments can maximize their time financial savings efficiencies.”

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