Hyperlink-in-bio platform Koji launches new software to let creators promote e-books

Koji, the link-in-bio platform that provides creators a digital storefront on social media platforms like Instagram and TikTok, launched a brand new e-book tool that lets customers promote e-books and audiobooks, the corporate introduced yesterday.

The brand new software is basically a template that creators can use to promote any e-book or audiobook from inside social media platforms (Instagram, TikTok, YouTube and Twitch, amongst others) and anyplace else on the net. Koji additionally permits creators to make customized add-ons and shareable previews.

Observe that each time a buyer buys an e-book or audiobook, Koji takes a ten% charge.

Clients can obtain their buy and think about it through Koji’s native reader and audio participant. They will additionally select to obtain and open information of their most popular e-reader just like the Kindle app or as an EPUB, PDF or chapterized audio file.

Koji beforehand launched a separate e-book template final yr, which was among the many hottest Koji templates, claims Paul Bakaus, head of creators at Koji. Nevertheless, that template will probably be changed with this new e-book template, which supplies customers entry to fully new options like the flexibility so as to add opinions in addition to give purchasers a free preview of chapters earlier than they’re prompted to pay and unlock the complete model. Bakaus additionally instructed us that there’s an choice to promote bundled e-books and audio.

The brand new e-book software will possible be a success with many customers and their followers, particularly “BookTok” creators, a subculture inside TikTok the place individuals advocate books to their viewers. As of this writing, the BookTok hashtag on TikTok has greater than 113 billion views.

Normally, e-book studying has risen in recognition for the reason that starting of the pandemic, with 30% of People in 2021 choosing e-books versus bodily books, in response to a Pew Research Center survey.

Picture Credit: Koji

Koji was based by Dmitry Shapiro, who previously labored at Google and Myspace Music, and Sean Thielen, a self-taught coder. The link-in-bio platform launched in March 2021 and now serves over 500,000 creators, the corporate instructed TechCrunch. Notable creators and celebs embrace Emily Dobson and Alice Cooper, in addition to barely “smaller” influencers like Brown Girls Who Write, Lauren Giesting and Tasting Thyme.

Koji is free for everybody to make use of and is accessible to anybody no matter follower rely.

Koji is rather like many different link-in-bio instruments wherein creators can hyperlink their social media accounts, merch outlets and different initiatives with one customized URL. Nevertheless, the corporate additionally develops a wide range of merchandise it beforehand known as “mini-apps.” Now dubbed “templates,” Koji has elective add-on instruments that every maintain a separate operate but are all designed for further monetization. The corporate takes a fee on most merchandise, ranging between 5% and 15%.

As an illustration, the corporate lately launched an “Exclusive Article” app, which lets creators lock written content material like articles, weblog posts and recipes behind a paywall. Linktree, a significant participant within the link-in-bio world, lately examined a paywall function, “Payment Lock,” so customers might construct fee hyperlinks round their content material.

In simply 2022 alone, Koji launched greater than 100 templates, similar to a “Shopify Storefront” app, “Video Procuring,” “Watch Social gathering,” “Listening Social gathering” and “Tip Jar,” amongst many others. General, Koji supplies entry to greater than 200 of those templates, so creators can promote the whole lot from unique pictures to customized shoutouts and extra.

Picture Credit: Koji

Past the templates, Koji additionally offers customers entry to analytics through a vendor dashboard, the place customers can see their earnings in addition to get insights about their clients, similar to the place they’re from, what they’re shopping for, prime clients and so forth.

Different features that Koji presents are video and gif backgrounds in addition to “Highlights,” the place customers can transfer their most necessary hyperlinks and apps to the highest of the link-in-bio web page.

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