The method of discovering job candidates usually entails a number of tedious guide work for recruiters, like sending variations of the identical e mail again and again. That’s why Kula was created. The platform not solely automates duties like sending introductory messages, but additionally surfaces promising leads from the first-degree connections of a corporation’s present worker base.
Kula introduced as we speak it has raised a $12 million seed spherical co-led by Sequoia Capital India and Sq. Peg Capital, with participation from returning buyers Enterprise Freeway and Collectively Fund.
The brand new funding comes lower than six months after Kula’s pre-seed and brings its whole raised to $15 million earlier than its public launch. It will likely be used to broaden its analysis and growth, product and go-to-market groups in america, Singapore and India.
Earlier than co-founding Kula, CEO Achuthanand Ravi labored as a recruiter at tech corporations together with Stripe, Uber and Freshworks. Throughout that point, he noticed advertising and gross sales groups get more and more subtle tech instruments, however the recruitment course of nonetheless remained kind of the identical.
Kula helps repair that by integrating with instruments generally utilized by recruiters, together with LinkedIn, GitHub, Gmail and the Applicant Monitoring System (ATS) and automating workflows. For instance, it will probably ship introductory messages to promising leads by way of emails, LinkedIn nudges and InMails. A function referred to as Kula’s Circle consolidates all worker networks into one dashboard, serving to recruiters determine potential candidate from the first-degree connections of all their staff. Kula additionally contains analytics that helps recruiters forecast and measure their expertise pipeline extra precisely.
Kula is presently in early-stage income with with six paying alpha clients, and monetizes by promoting to companies by way of it’s go-to-market technique, which is usually centered on america. Particularly, it targets SMBs and mid-market organizations with lower than 1,000 staff, which Ravi says are underserved.
Ravi recognized Gem.com, HireEz and Beamery as Kula’s closest opponents. However Gem.com solely gives automated reach-outs as a product, and has no function for the referral workflow like Kula’s Circle. HireEZ’s solely channel to succeed in out to a candidate is e mail, however Kula’s platform additionally automates InMails on LinkedIns, an vital supply of potential candidates. Beamery, in the meantime, solely counts the outbound recruitment workflow as a small a part of is platform, Ravi stated.
In a press release, Sq. Peg Capital associate Piruze Sabuncu stated, “Recruitment is an absolute precedence for corporations throughout the spectrum of dimension, business, and geography, and continues to be an underserved enterprise perform. Kula’s founding workforce brings an unmatched mixture of considerable recruiting expertise and distinguishing engineering expertise – giving them the power to know the issue deeply and construct an answer that scales with the organizations they serve.”
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