Qeepsake, a New York-based household journaling app, has raised $2 million in seed funding. Based in 2015, Qeepsake sends its customers day by day questions through textual content or push notifications to encourage them to replicate on their day, kids, parenting and extra. Textual content, picture and video responses are then robotically organized into digital journals in Qeepsake’s app.
The app was based by two dad and mom, Jeff and Stephanie McNeil, who needed to create a non-public and safe service that might retailer their reminiscences and remind them to remain on prime of saving fleeting moments. The thought got here from Stephanie and Jeff’s expertise elevating 4 younger kids on the time and feeling like they didn’t have the time or assist in saving the reminiscences that mattered most to them.
Qeepsake makes use of easy prompts to assist dad and mom save reminiscences that might in any other case be missed. Customers even have the choice to show these reminiscences into custom-printed Qeepsake Books. Thus far, Qeepsake says it has greater than 700,000 registered customers and has helped dad and mom save over 50 million reminiscences.
When you join the app, you’re requested so as to add your little one’s title or nickname to create a journal for them. You’ve gotten the choice so as to add extra journals on your different kids, as effectively. From there, you’re requested what number of prompts you wish to obtain in a day and what time you wish to obtain them. You can also determine if you wish to obtain prompts for particular holidays, comparable to New 12 months’s Day, Valentine’s Day, Christmas and extra. Once you’re all arrange, you’ll begin receiving day by day prompts.
The app is free to affix, but additionally presents two paid memberships to customers who wish to unlock extra options. The corporate’s Qeepsake Plus membership, which prices $47.88 per yr, offers customers entry to limitless entries and photographs, as much as two questions per day texted to your telephone, the power to reply earlier questions and extra. The membership additionally offers customers the power to sync the app with their social media accounts. When you sync your social media accounts, you possibly can add your posts on Instagram and Fb to your Qeepsake journal. As well as, you possibly can select to skip questions and ship in any picture and story to create a spontaneous journal entry.
The corporate’s Qeepsake Premium membership, which prices $95.99 per yr, offers customers the power so as to add their partner, companion, grandparent, sister, pal, nanny, daycare instructor or neighbor to contribute to their journal. The premium membership is designed to seize your loved ones’s journey from each perspective and is the one membership that features Qeepsake video.
Along with the funding announcement, Qeepsake additionally introduced the appointment of Tracy Cho as its new CEO. Cho instructed TechCrunch that Qeepsake plans to discover new monetization alternatives over the subsequent few years. The corporate additionally plans to pilot just a few partnerships to introduce related parenting services.
The corporate’s seed funding spherical was led by LaunchCapital and included participation from Techstars, Proper Facet Capital and different strategic angels. Cho says Qeepsake will use the funding to put money into its advertising and engineering groups. Cho additionally notes that Qeepsake is aiming for “radical progress” within the subsequent three years, as the corporate acknowledges that know-how has advanced for the reason that app’s founding seven years in the past.
“Qeepsake was based in 2015 to make it simpler for brand spanking new dad and mom to doc their journey,” Cho instructed TechCrunch. “And we’re proud to have developed a big and dependable person base. However know-how has advanced so much since then and Qeepsake must evolve with the intention to attain extra dad and mom. Shoppers’ expectations of merchandise they use daily have risen, and we would like the product to be extra personalised to every dad and mom’ journey. For instance, right this moment, each guardian will get the identical set of questions. There’s a whole lot of work we will do to tailor these questions primarily based on how dad and mom work together with us.”
Cho additionally mentioned the corporate believes Qeepsake can be utilized past these first few years of a kid’s life, and that the app can develop alongside a baby with the aim of being turned over to them as soon as they’re sufficiently old to proceed journaling on their very own. She sees Qeepsake as an app that may assist a household write a narrative that’s handed on via generations.
With this newest funding, Qeepsake goals to achieve extra dad and mom, enhance engagement with a extra personalised person expertise and develop subscription revenues.
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