Is the ‘exodus’ over? This is how Twitter options have fared since Elon Musk’s acquisition • TechCrunch

Was there a Twitter exodus or only a Twitter pause? Did it even matter? New information takes a take a look at how a spread of “Twitter options” have fared within the months following Elon Musk’s acquisition of the favored microblogging community, now that the burst of latest installs pushed by his takeover has tapered off. The info signifies that many apps proceed to develop to a lesser diploma whereas different apps have seen progress decline. But it surely additionally exhibits that Twitter itself was by no means considerably impacted, a minimum of when it comes to new app installs.

Downloads, after all, are just one window into the general image. But it surely’s a measurement that may be assessed independently, utilizing third-party information, as an alternative of counting on corporations to report their very own metrics — lots of which don’t.

Curiosity surrounding a gaggle of Twitter options started in late October, when the Tesla and SpaceX exec Elon Musk officially closed on his $44 billion Twitter acquisition. Continuous chaos on the microblogging website has been the rule ever since. Amid controversial coverage choices and in a single day changes, some subset of the Twitter viewers determined to exit to different websites to get their social repair — or a minimum of experiment with totally different choices for a time.

By November, Twitter options like Mastodon in addition to established social platforms like Tumblr had been seeing speedy and sizeable will increase in each downloads and lively customers, experiences discovered.

Now that the mud has settled — nicely, Twitter is still chaotic, however we’re used to it now, I suppose – it’s price checking again in to see how a few of these Twitter options are doing at this time.

The info, curated for TechCrunch by app intelligence agency, shouldn’t be a complete take a look at the complete Twitter different app panorama. For apparent causes, it doesn’t keep in mind a number of the buzzy however yet-to-publicly-launch apps which have raised funding for his or her Twitter-like experiences, resembling Post, T2 and Spill. For a similar cause, it doesn’t embrace Bluesky, the decentralized different Twitter co-founder Jack Dorsey has within the works. Just a few smaller apps and Trump’s Reality Social are additionally not included.

Nonetheless, the agency did check out a number of the extra formidable challengers for Twitter customers’ consideration, together with the Fediverse-connected app from Mastodon and others.

Lately, a Wired report indicated that Mastodon’s growth spurt was over, as lively customers had declined by over 1 million. They recommended that many Mastodon newcomers determined the app was not a viable Twitter substitute. The platform had grown over two months to 2.5 million month-to-month lively customers, up from 380,000, the report famous, however it dropped right down to 1.4 million lively customers in January. Nonetheless, as Techdirt’s Mike Masnick pointed out, the Fediverse as a complete — that’s, the group of interconnected servers the place Mastodon together with different apps reside — had grown from 600,000 lively customers within the pre-Musk period to now round 2.6 million. Hardly a droop, he stated.’s evaluation of worldwide app installs throughout iOS and Android additionally signifies Mastodon’s app remains to be rising, although to a lesser diploma.

Its installs are down fairly a bit from November’s peak of two.9 million month-to-month downloads. It nonetheless managed to realize 180,000 new installs in January — that’s 169,000 extra installs than it had in September 2022. Certain, it’s not sufficient to topple Twitter by any means, however it’s not but in decline. (In fact, we perceive that app downloads don’t equate to lively customers, as Mastodon’s first-party information exhibits. Downloads are solely a sign of person curiosity, however many apps never make it beyond the first launch, if they’re opened in any respect.)

Mastodon’s cell traction is extra difficult as there’s a large and rising ecosystem of third-party shoppers for customers to strive, along with the online. One in style different to Mastodon’s official app is Ivory, the newly launched client from Tapbots, whose Twitter app Tweetbot was killed by Musk’s Twitter API adjustments. Ivory is just a few weeks outdated, so it’s not a match for this evaluation, however it might have siphoned off a few of Mastodon’s downloads for a quick interval throughout its launch. So far, Ivory is nearing 100K installs,’s early estimates point out.

Whereas Mastodon continues to hold in there, different Twitter options have seen their obtain progress stall or sluggish.

Reddit and two extra politicized options, Tribel and GETTR, have seen obtain progress decline since September 2022. Reddit’s downloads dropped by 20,000 since September, whereas left-wing Tribel and right-wing GETTR’s downloads declined by 36,900 and 42,000, respectively.

To be truthful, Reddit remains to be a large app, including a whopping 4.2 million new installs in January, down from the 4.7 million it had throughout November’s peak. For that reason, it’s not clear that Twitter’s chaos had a lot impression on its progress or decline, past maybe a slight uptick in installs as individuals determined to spend their free time elsewhere for a bit.

Tribel and GETTR, in the meantime, are usually not faring as nicely. The previous noticed only one,100 whole new installs in January, whereas the latter noticed 48,000.

That 48,000 is excess of Hive, one other Twitter different that rapidly gained traction after Musk’s Twitter takeover.

The social app is extra of a cross between Myspace, Twitter and Instagram, and appealed to a younger viewers. Hive quickly found itself in the top 20 on the U.S. App Store in November after seeing 1,000,000 signups, it claimed on the time. However Hive later needed to shut down for an extended period to rewrite its software program within the wake of significant privateness and safety considerations.’s figures appear to assist Hive’s claims of a November enhance, nevertheless, because it noticed 1.1 million new installs that month, up from simply 300 (!!) the month earlier than. Hive remains to be rising, although solely barely. It had 10,700 extra installs in January than it did in September 2022 — however that’s solely as a result of it had simply 300 installs that month (because it did in October).

Two different apps that many believed would profit from Twitter’s upheaval had been Tumblr and Discord.

Because it seems, Twitter’s adjustments didn’t appear to play a job within the latter’s progress or decline. In actual fact, Discord installs dropped from 8.3 million in October 2022 to eight.0 million in November, at the same time as the opposite apps had been booming. It then grew installs once more to eight.5 million in December and to 9.7 million final month. Much like Reddit, this motion doesn’t appear to mirror both a bump from a Twitter exodus or a drop from newcomers who later deserted the service. Discord is ok by itself.

Tumblr’s figures are extra fascinating, although. The corporate itself reported having gained some traction from the Twitter exodus. Automattic CEO Matt Mullenweg — whose firm acquired Tumblr from Verizon in 2019 — instructed The Atlantic that Tumblr’s iOS downloads had been up 62% the week after Musk took over Twitter.

iOS and Android information mixed, as’s figures do, there’s positively a November bump to be seen. Tumblr gained 880,000 new downloads in November, up from 450,000 and 500,000 in September and October, respectively. That development has normalized since, although Tumblr remains to be barely increased than the prior baseline, with 510,000 December installs and 480,000 in January. The corporate additionally made waves in November, when Mullenweg announced Tumblr would soon add support for ActivityPub, the decentralized social networking protocol powering the Fediverse.

Lastly, as for Twitter…have you ever heard the expression “any press is nice press?”

It appears Twitter has benefited from the elevated consideration — or the rubbernecking, maybe.

Worldwide cell app installs are up by 3.7 million in January in contrast with September 2022. Notably, Twitter installs didn’t decline in November. As an alternative, it gained new downloads at the same time as a few of its customers seemingly left for different apps. In different phrases, any Twitter exodus could have been offset by new Twitter arrivals. Lively person information would inform a greater story right here, however Twitter is not a publicly traded firm and it’s not clear that Musk is analyzing user data as Twitter had earlier than, which might enable for a direct comparability. However his claims of a burst of November signups could possibly be directionally true, because the month noticed increased app installs than October. discovered that Twitter grew from 16.6 million installs in October to 18.6 million in November as Musk took over, then dropped in December to 16.9 million. Final month, it once more jumped again to 18.6 million installs. Which means it has the identical 24.8% obtain progress price it had in November.

The broader set of Twitter options, in the meantime, grew downloads by 35.6% in November and this dropped to eight.1% in January.

Because it seems, there’s no actual winner but when it comes to Twitter options.

Bigger apps like Reddit, Discord and Tumblr proceed to have sizable person bases and can proceed to develop, however they haven’t precisely picked off a piece of Twitter’s person base for themselves. Smaller apps have both floundered or returned to regular.

If something, the most important enhance to the broader ecosystem hinges on new person consciousness of the Fediverse and Mastodon, even when the app hasn’t remodeled right into a dominant power. Fediverse progress may in the end be a development that performs out over an extended time period than only a few months post-Twitter acquisition, as extra apps be a part of the decentralization motion.

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