Is investor bullishness on embedded insurtech warranted? • TechCrunch

Embedded insurance coverage — promoting protection similtaneously one other services or products — is on the rise. In line with data platform Dealroom, it accounts for a rising share of all insurance policies bought, and startups on this house raised practically $800 million in 2021 alone.

Having lately polled investors on all issues insurtech, we have been curious to know if the market remained as bullish on embedded insurance coverage as final yr — and whether or not it was warranted.

“Personally, I stay bullish on embedded insurance coverage,” Brewer Lane Ventures common accomplice Martha Notaras informed TechCrunch. “Many insurance coverage purchases are tough, so rolling insurance coverage into one other transaction makes numerous sense.”

Whereas seeing clear worth within the potential to bundle insurance coverage with one other buy, Notaras and different traders we talked to additionally had reservations.

“We imagine within the idea of embedded insurance coverage, however a extra measured strategy would swimsuit traders effectively when analyzing these companies,” Distributed Ventures accomplice Adam Blumencranz stated.

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