During the last six months, I’ve written up 25 Pitch Deck Teardowns — the favored sequence of articles the place I evaluate a pitch deck intimately, celebrating the wins and gently (and generally not-so-gently) suggesting enhancements. We’ve seen 74-slide decks (sure, actually), decks which might be riddled with spelling mistakes and slowed down by hideous design (however nonetheless work extremely effectively), and decks the place the founders don’t fully seem to understand what market they are in.
For each deck I reviewed for my TechCrunch sequence, I noticed dozens of different decks as effectively. Don’t inform my bosses, however I’ve a facet hustle as a pitch coach, and thru that, I see loads of decks. I additionally am mates with a bunch of beautiful VCs and accelerators who usually ahead decks for me to check out. I’ve a folder with a whole lot and a whole lot of pitch decks, starting from $10,000 angel rounds to multibillion-dollar offers in progress. Folks every so often ship me screenshots of slides, too (I like to consider these as “unsolicited deck pics.” Ahem.)
In any case, I’ve lengthy since misplaced depend, however I’ve most likely seen a couple of thousand pitch decks over the previous few years. Suffice it to say: I’ve opinions about ’em.
On this publish, I wish to break down the highest 11 (sure, it needed to be 11) most typical errors I see in pitch decks, together with a bunch of examples of how these errors present up.
Oh, and if you wish to submit your individual deck for a possible pitch deck teardown, you’re in luck: Instructions are here.
Not realizing your viewers
A pitch is a narrative, and tales have audiences. You wouldn’t put a toddler in entrance of Arnold Schwarzenegger hacking and slashing his means via varied components of the Predator. Equally, the story you utilize to promote to your clients shouldn’t be the identical story that it’s essential get throughout to your would-be investor viewers.
You want to perceive how VC works; that’s non-negotiable. When you don’t, it signifies that you don’t have any means of realizing learn how to inform your story, and also you don’t actually perceive what they’re shopping for. Get that resolved for your self!
Examples of decks that get this proper:
Examples of decks that get this fallacious:
Not absolutely understanding your market sizing
It’s painful to learn a pitch deck and notice that the founders do not know learn how to dimension their very own market. On the earliest stage, your organization must show precisely two issues:
- Are you able to construct a venture-scale enterprise on this market?
- Is that this the best group to construct that enterprise?
The way in which you reply the primary query is by having wise issues to say concerning the market you use in, and the way you see the dimensions and trajectory of that market. When you fail to do this, guess what — you’re proving that you simply’re not a very good founder, and also you’re most likely not the best group to construct the enterprise.
Sure, calculating the TAM, SAM and SOM to your market could be actually exhausting, and generally it entails assumptions and guesswork, however that’s OK — you’re not getting graded on how correct your numbers are however on the way you view and take into consideration the market you’re in. If the numbers are “fallacious,” however you may defend why you considered them this fashion, it tells your potential traders so much about your high quality as a founder.