How tech PR’s job modified in 2022 • TechCrunch


Hey and welcome again to Equity, a podcast concerning the enterprise of startups, the place we unpack the numbers and nuance behind the headlines.

That is our Wednesday present, the place we area of interest all the way down to a single individual, take into consideration their work and unpack the remainder. This week, Natasha interviewed Vijay Chattha, a startup comms chief who has spent greater than 20 years within the storytelling world. Chattha is the CEO and founding father of VSC and founding associate of VSC Ventures, a $21 million investment vehicle to back startups. 

Right here’s what we spoke about:

  • How his shoppers are reacting to the downturn when it comes to their openness, vulnerability and common starvation to inform their story
  • The distinction between pitching a VC and pitching a journalist (lol)
  • How startup’s purpose with media protection can generally inherently conflict with the media’s purpose to cowl a startup (and why we disagree on the significance of exposing valuations)
  • The perfect framework for the several types of media kind on the market, from Twitter to billboards to earned media
  • How the #MeToo motion impacted management kinds and altered accountability for the higher
  • If we’re getting nearer to a extra clear ecosystem, or a extra opaque one
  • And naturally, we finish with a lightning spherical — together with however not restricted to Chattha’s largest pet peeve with journalists

Fairness drops each Monday at 7 a.m. PT and Wednesday and Friday at 6 a.m. PT, so subscribe to us on Apple Podcasts, Overcast, Spotify and all of the casts. TechCrunch additionally has a great show on crypto, a show that interviews founders, a show that details how our stories come together and extra!





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