Google has made it simpler to stream from Apple Podcasts and others when looking for podcasts in Google Search. After earlier this yr winding down a feature that allow customers play podcasts straight from search outcomes, the corporate mentioned it might “steadily” shift to a brand new design that will as an alternative supply details about podcasts and hyperlinks to pay attention on different platforms via its search outcomes. Now that change is rolling out, we’re advised.
When individuals seek for podcasts utilizing generic phrases like “youngsters podcasts” or “film podcasts” through their iPhone or iPad, they’ll see an choice to “Pay attention on Apple Podcasts,” Apple advised us.
At the moment, the characteristic is just out there to Google Search customers within the U.S. (We perceive it would roll out to extra markets over time, after the preliminary efficiency is assessed.)
When testing the modifications by looking for “comedy podcasts,” we discovered a field close to the highest of the search outcomes that showcased various in style titles. Along with with the ability to filter for issues like “stand-up comedy” or “TV” amongst others, you would additionally faucet on filter buttons to restrict outcomes to these podcasts discovered on Apple Podcasts, Spotify, or Google Podcasts.
On the iPhone we examined on through Google cell search, the Google Podcasts filter choice was off to the facet of the display — it was not among the many first set of filters.
After tapping on a person present, you’re taken to a element web page the place you possibly can learn an outline and be taught extra about this system, like how regularly it releases and the typical size of an episode, and see a listing of the newest episodes. Right here, a “Pay attention now on Apple Podcasts” choice is accessible and, when tapped, will straight launch the present within the Apple Podcasts app, courtesy of a deep hyperlink.
Apple isn’t the one beneficiary right here, it appears, as the identical performance is accessible for Spotify, as properly. To see Google Podcasts, it’s important to click on one other button — “All Listening Choices,” which reveals additional decisions. (No self-preferencing right here, apparently!) Spotify mentioned the characteristic has been stay for its app for over a yr, however Apple confirmed the performance we’ve described is, in actual fact, new for Apple Podcasts.
This alteration is probably not new to you, given the phased rollout. Typically, which means some customers will see modifications earlier than others.
Apple mentioned the replace is a recognition of the truth that individuals don’t wish to hearken to podcasts in-line — they’d relatively use the app of their alternative.
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