Google-backed Look acquires gaming platform Gambit in NFT push • TechCrunch


Look has acquired India’s Gambit because the Google-backed agency seems to supercharge its cell video games choices and introduce NFTs to its Gen-Z customers, TechCrunch has confirmed.

Piyush Shah, co-founder of InMobi Group and COO of Look, confirmed the acquisition however declined to share the monetary phrases of the deal. In an interview with TechCrunch, he mentioned the acquisition will assist the Jio Platforms-backed firm to convey stay sport exhibits and NFT-based incentivization to its customers to counterpoint their gaming expertise.

Gaming is the most recent focus for Look, which companions with telephone makers to convey media, leisure and information content material to customers’ lock screens on handsets. The startup, with a presence on over 400 million gadgets, piloted informal video games on its platform final 12 months and instantly discovered acceptance amongst customers.

Look, which has acquired youthful corporations Roposo and Shop101 in recent times, is understood to amass small corporations and considerably scale their choices whereas broadening Look’s platform.

“Nearly 10 million individuals are watching stay sport streaming on Look each month. So our thought was, how will we additionally convey stay sport exhibits on the platform?” mentioned Shah.

He mentioned NFTs will ship myriad advantages to customers. “It’s going to have utilitarian advantages — the place proudly owning the digital digital belongings will enable customers to construct robust character in video games — and on the identical time these NFTs might be listed and traded on NFT marketplaces and exchanges to assist customers earn and personal,” he mentioned.

He declined to disclose which blockchain the startup is utilizing to launch NFTs and the gamers it intends to associate with, noting that the web3 push of Look remains to be in its early days. However mentioned Look has been evaluating the area for over 9 months.

The startup plans to associate with players and influencers in addition to different gaming corporations, he mentioned. The NFTs on the platform will seize micro-moments from the sport and high-order digital avatars, he added.

“It will doubtlessly allow creators, streamers and builders to monetize via belongings and NFT-based sport creation, whereas giving players distinctive experiences that they love,” the startup mentioned. (Look is avoiding bringing fantasy sports activities choices of six-year-old Gambit, which operates Nostragamus, citing native regulation in India.)

“With Look and Gambit’s mixed strengths and our perception that there’s a sport for each individual, we envision doubling the variety of month-to-month energetic players on Look Video games within the subsequent 12 months,” Yashashvi Takallapalli, co-founder and chief govt of Gambit, mentioned in a press release.

Look, valued at about $1.7 billion, is the most recent main agency from India to make a push into web3.

Fantasy sports activities large Dream11 is in talks to amass a 30% to 40% stake in NFT startup Rario for about $100 million, in line with an individual acquainted with the matter. (Indian newspaper Financial Instances earlier reported some particulars of the deal.) Sequoia Capital India-backed NFT startup FanCraze, which maintains an unique partnership with the ICC, mentioned earlier this week it had raised $100 million in a funding spherical.

Indian sport developer SuperGaming final month partnered with Siddharth Menon, co-founder of cryptocurrency trade WazirX, to launch a web3 video games market known as Tegro.



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