International VC Flourish launches Madica, an Africa-focused program to again pre-seed-stage startups • TechCrunch

Entry to funding and lack of help programs are a few of the biggest challenges confronted by startup founders in sub-Saharan Africa. And whereas enterprise capital and founder help applications inside the continent are rising, lots nonetheless stays to be completed to fulfill the financing, expertise and social capital wants of particularly marginalized teams, like women founders.

It’s these gaps that proceed to encourage the event of recent applications like Madica by U.S.-based enterprise capital agency Flourish Ventures, which hopes to minimize the burdens of constructing startups.

Launched as we speak, Madica is a pan-African funding program that goals to supply funding, expertise help and mentorship to underrepresented founders throughout the continent. The sector-agnostic program targets expertise startups within the pre-seed stage, which is the place most concepts fail.

This system has put aside $6 million for funding in as much as 30 African startups, every receiving as much as $200,000 in change for fairness, availing the much-needed funding. The preliminary funding part will run for 3 years.

“Though funding is booming on the continent, funds are sometimes disproportionately focused at just a few well-networked entrepreneurs and skewed in direction of the extra distinguished tech hubs… Madica is sector-agnostic and intends to double down on offering hands-on help, intensive assets, entry to networks and extra. For this reason along with $6 million of funding capital, we have now reserved an equal quantity for programmatic help,” mentioned Madica’s head, Emmanuel Adegboye.

“We encourage founders throughout the continent to use for our program. We consider Africans have an unmatched entrepreneurial spirit, and one in every of Madica’s core objectives is to make sure a stage enjoying area for each African founder,” he mentioned.

Madica mentioned it is usually eager on reaching underserved markets within the continent, outdoors the well-established hubs of Egypt, Kenya, Nigeria and South Africa. That is a part of its push to make sure a pan-African attain by supporting native and girls founders.

To qualify for this system, founders must be engaged on their concept full-time, have a minimal viable product, and will have acquired little or no institutional funding. Utility and admission to this system shall be on a rolling foundation.

Madica can also be partnering with AfriLabs, Pariti, Africa Early Stage Investor Summit, Celo basis and Rising Tide to determine entrepreneurs to help.

Taking part founders shall be matched with mentors together with Isis Nyong’o, the Asphalt & Ink associate; Ceviant Finance co-founder Idris Saliu; and Wendy Hoffman, the Capital Authorized Counsel at The Delta.

“Madica is an funding within the African enterprise ecosystem, with the audacious objective of making a broader systemic shift. By way of Madica, we intend to develop a cadre of mentors, create world-class programming, crowd-in follow-on capital and leverage Flourish’s international presence to increase the attain of native networks. These will ultimately profit different individuals within the ecosystem — startups, buyers, and policymakers,” mentioned Ameya Upadhyay, the enterprise associate at Flourish Ventures, an early-stage fintech VC whose portfolio contains Nigeria’s Flutterwave and Paga.

“We hope that Madica can assist change the narrative round African startups — decrease the notion of threat, entice extra capital, encourage extra founders and garner extra media consideration,” mentioned Upadhyay.

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