On this difficult fundraising surroundings, extra startups than ever are turning to various monetary options resembling debt.
Regardless of the detrimental connotation related to debt, a startup mustn’t view it as an act of desperation throughout downturns, as TechCrunch’s Kyle Wiggers has lately famous.
Firms which have excessive recurring income and visibility into future efficiency — resembling SaaS startups — specifically can profit from debt financings.
Enter Founderpath. The Austin-based agency lately secured $145 million in its personal debt and fairness financing to assist B2B SaaS founders develop their companies with out diluting possession. Founder Nathan Latka skilled firsthand the painful strategy of giving up an excessive amount of of a stake in a startup he’d based years in the past — an expertise, he says, in the end led him to start out Founderpath.
With the market shifting dramatically in latest months, Latka says Founderpath has seen extra demand than ever in 2022.
The agency has deployed over $60 million in capital to 130 SaaS founders since launching in January 2020, based on Latka. Within the final 12 months alone, the agency has deployed $50 million, and greater than half of that occurred within the final 4 months.
So, how does it work? Founderpath claims that it permits founders to take as much as 50% of their annual recurring income (ARR) in upfront money. It asks the businesses to attach no matter subscription system they use to its personal platform. As soon as Founderpath has visibility right into a startup’s funds, the corporate can obtain a proposal “in below 2 to three minutes,” Latka says.
Founderpath is concentrated on bootstrapped SaaS firms doing at the very least $10,000 in month-to-month recurring income (MRR), with the everyday firm profile doing between $1 million and $5 million in ARR.
Now, Founderpath isn’t the primary (or final) agency that’s out to assist SaaS firms with non-dilutive financing. It competes immediately with Pipe — a market that connects firms with predictable, recurring income to buyers that was valued at $2 billion last year — and Capchase, which in July of 2021 secured $280 million in new debt and fairness funding and has since raised $80 million in fairness and secured one other $400 million in debt.
How Founderpath differs from others within the more and more crowded area lies in its phrases, Latka believes. For instance, he says that Founderpath presents founders as a lot as 12 to 48 months to pay again their debt, no prepayment penalties and no warrants. Typical phrases are $500,000 paid again on a 24-month time period at a 7-12% low cost fee, based on Latka. Opponents usually supply much less time for payback, and better charges, he mentioned.
“There are not any different charges and cash is wired in a single day,” Latka informed TechCrunch.
As talked about above, the CEO is raring to assist founders not make the identical errors he did as a younger entrepreneur. After beginning his personal SaaS firm when he was a 19-year-old scholar at Virginia Tech, Latka thought he was “on high of the world.”
“I bootstrapped it to love 1,000,000 bucks in ARR,” he remembers.
Then, Latka bought a chilly e mail from some VCs and ended up elevating $2 million at a $10.5 million post-money valuation in 2014.
“I bought actually diluted and offered the corporate in 2015,” he mentioned. “It was a horrible sale — at lower than 1x ARR. I owned lower than 40% of the enterprise on a totally diluted foundation.”
That very same yr, Latka launched a podcast and has since interviewed one SaaS founder practically every day — recording 2,500 episodes thus far which have had 18 million downloads, he mentioned.
So usually, when he stopped recording, a lot of founders would discuss to Latka about the potential for taking over debt. It opened up a brand new world for Latka, who mentioned he “rapidly realized that debt was the key to holding management of your SaaS enterprise, getting capital rapidly and avoiding the VC dilution.”

Picture Credit: CEO Nathan Latka talking at FounderConf 2021 in Austin, Texas / Founderpath
As he started serving to founders negotiate debt, Latka concluded that most of the phrases offered in debt financings weren’t founder-friendly and included issues like huge prepayment penalties, 1 to 2% warrants, fairness kickers and “compensation caps that made it actually laborious to determine what the true rate of interest was.”
Different issues these contracts included? Authorized charges and covenants that founders may take cash however they’d should maintain a certain quantity liquid of their financial institution — “lifeless cash” that couldn’t be used to develop the enterprise, in Latka’s view.
So in 2018, he began utilizing his personal cash to write down debt checks into SaaS firms. He discovered that it was “actually laborious to trace all these debt investments” with out software program so he constructed a instrument that he says offers founders a technique to join their subscription billing account to his platform.
“When you’re working a SaaS firm, and also you’ve bought 100 prospects paying 50 bucks a month,” Latka wanted a technique to view that, he informed TechCrunch. “To ensure that me to get comfy doing a debt deal, I wanted to know who your prospects had been and what your income was so I knew what I used to be lending in opposition to. That allowed me to trace these offers extra precisely and make sooner and extra correct presents to founders for brand new debt.”
By 2020, he had formally based Founderpath to formalize his lending. Right this moment, the agency has simply eight workers — a truth Latka prides himself on, saying it has operated in a capital-efficient method. So environment friendly that it reached profitability final yr, he mentioned. And that podcast? It serves as a unbelievable distribution channel.
“We’ve grown income by 10% to twenty% each month for the final six months,” he mentioned. “Primarily based on our development within the final 30 days, we’ll deploy $100 million this yr and $1 billion over the subsequent 24 to 36 months.”
With immediately’s shifting surroundings, Founderpath has branched out to not solely serving to bootstrapped founders, but in addition who Latka describes as “capital-efficient SaaS founders who’ve raised lower than their ARR and had been on the lookout for bridge rounds.”
“We’re about CAC (buyer acquisition prices), buyer churn, common income per buyer, lifetime worth of buyer,” Latka mentioned. “We’re targeted on B2B SaaS founders solely as a result of we’d like proof they’ll pay us again, since we take no fairness.”

Picture Credit: Founderpath
In elevating its personal funding, Founderpath turned to Coromandel Capital to guide the $135 million debt take care of Forbright Financial institution following. Singh Capital Companions (SCP) led the $10 million fairness financing. Different backers embody the founders of firms resembling ZoomInfo, Brandwatch, Truebill and Par Tech, amongst others. In complete, the agency has raised $15 million in fairness.
SCP, he mentioned, is a multifamily workplace with over 800 LPs who’re public firm SaaS executives, present or exited founders and household places of work.
Nicholas Ricciardella, an affiliate at SCP, mentioned the agency has a lot of LPs who handle public market portfolios and had been watching public SaaS multiples compress in actual time months earlier than they began to indicate up within the personal markets and VC.
“Utilizing that suggestions, we course-corrected a lot earlier in comparison with our friends and infrequently grew to become the vanguard of unhealthy information when giving phrases to founders that will now be thought of ‘market,’ ” he wrote by way of e mail. “With all of the pushback we had been receiving from founders coupled with the sluggish grind decrease in valuations as increasingly more VCs started to reconcile their underwriting to public market valuations, we realized that non-dilutive financing choices had been set to take off since they permit SaaS founders an escape from having to fund their companies at decrease valuations (i.e. extra dilution) than beforehand anticipated.”
He described Founderpath’s underwriting as “superior,” and mentioned that SCP was additionally impressed with the corporate’s capital effectivity and buyer acquisition technique.
San Antonio, Texas-based Energetic Capital, which led Founderpath’s $5 million seed spherical in October of 2021, was a becoming backer. Founder and CEO Pat Matthews informed TechCrunch he has recognized Latka for over a decade and even invested in his first startup.
“That firm didn’t fare so properly… however even in a time of misery and hardship, I solely grew extra impressed with Nathan’s character and distinctive skills,” he mentioned.
Plus, Matthews himself spent the primary half of his profession as a bootstrapped SaaS founder. (He based Webmail earlier than exiting to Rackspace).
“Though I now run a enterprise capital agency, I consider the way forward for small enterprise will include tens of hundreds of hardworking, bootstrapped SaaS founders that may by no means need or want to boost VC,” he informed TechCrunch. “Founderpath is creating a wholly new financing path for most of these firms and the corporate’s give attention to bootstrapped SaaS founders is enabling them to tailor the proper of economic instruments and capital merchandise for most of these companies. I feel Founderpath is a good instance of verticalized fintech for a quick rising sector of the world.”
Observe: This text was up to date post-publication to incorporate the title of a further agency concerned within the debt financing.
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