Fb head Tom Alison announced immediately that the corporate is testing the flexibility for customers to entry their Messenger inbox inside the Fb app. Again in 2016, Fb removed messaging capabilities from its cellular net utility to push folks to the Messenger app, in a transfer that angered many customers.
Now, the corporate is testing a reversal of this resolution. In a blog post, Alison mentioned the social community is presently testing this alteration, and famous that Fb plans to increase the check quickly. The change comes as Fb, and different Meta-owned platforms, wish to compete with TikTok.
“Over the approaching yr, we’ll construct extra methods to combine messaging options in Fb,” Alison mentioned within the weblog submit. “Finally, we would like it to be straightforward and handy for folks to attach and share, whether or not within the Messenger app or straight inside Fb.”
Over the previous yr, Fb has been transferring away from specializing in being an app for shut family and friends, and has as a substitute been positioning itself as a discovery platform. Final June, the social community revamped its “Home” feed to boost content material discovery. On the time, Fb mentioned the House feed serves as a discovery engine for customers to seek out new content material and creators by way of algorithmic suggestions.
The transfer indicated Meta’s continued want to chase TikTok, its biggest menace. On condition that Fb has been specializing in being a discovery engine, it’s not stunning that it’s seeking to carry again in-app messaging. By doing so, it could possibly current itself as a spot for customers to straight talk about content material after discovering it. Alison notes that it’s necessary for Fb to make it simpler for folks to share what they uncover on Fb through messaging, with out having to change to a different app. Since TikTok surfaces new content material to its customers, and in addition gives a spot to debate it through DMs, Fb doubtless thinks it must do the identical to compete with it.
As a part of immediately’s announcement, Alison mentioned that Fb is off to an important begin this yr and that the social community is “thriving.”
“Opposite to stories in any other case, Fb just isn’t lifeless nor dying, however the truth is alive and thriving with 2 billion day by day lively customers,” Alison wrote. “Persons are utilizing Fb for greater than connecting with family and friends, but additionally to find and interact round what’s most necessary to them.”
In its fourth-quarter earnings reported final month, the corporate reported income of $32.17 billion in This autumn, topping estimates, although nonetheless down 4% year-over-year and representing the third straight quarter of declines. Nonetheless, the inventory popped after its earnings beat because of Meta’s promises of “a year of efficiency” and its deemphasized concentrate on the metaverse in favor of AI work.
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