Discord acquires Fuel, a compliments-based social media app for teenagers • TechCrunch

The messaging platform Discord announced its acquisition of Gas, an app that’s well-liked amongst teenagers for its constructive spin on social media.

On Fuel, customers join with their college, add pals, and reply polls about their classmates. However the questions within the polls are supposed to spice up customers’ confidence, quite than injury it. Teenagers is likely to be requested to decide on which of 4 pals is the very best DJ or has the very best smile. Then the one that was chosen will get an nameless message with their praise, despatched from a obscure “boy in tenth grade” or “lady in eleventh grade.”

Fuel was based by Nikita Bier, who beforehand offered a similar app called tbh to Fb in 2017 — tbh has since been shut down.

In accordance with knowledge from Sensor Tower, Fuel reached 7.4 million installs and virtually $7 million in shopper spending since its launch in summer season 2022. Customers can subscribe to a paid characteristic referred to as “God Mode,” which supplies customers hints about who their secret complimenters are.

“At the moment, Fuel will proceed as its personal standalone app and the Fuel group shall be becoming a member of Discord to assist our efforts to proceed to develop throughout new and core audiences,” Discord wrote in an announcement. As of October, Bier said Fuel had 4 group members.

Regardless of Fuel’s quick reputation, the app has had a rocky street to its exit. The app was the topic of a widespread sex-trafficking rumor, which was completely false, but nonetheless impacted the app’s downloads. Bier advised the Washington Publish that he and his group acquired lots of of graphic loss of life threats on account of this hoax. Different viral social apps IRL and WalkSafe have additionally been hit with unfounded trafficking accusations.

Fuel is one in all a number of nameless apps — some primarily based round compliments, some not — which have gone viral lately. However TechCrunch discovered that apps like NGL and Sendit had been utilizing bots to simulate engagement. Like Fuel, these apps provide customers the flexibility to pay to see who requested questions. Understandably, some clients felt scammed when it turned out that these questions didn’t really come from their pals. In the meantime, 9count, the corporate that made Spark and Summer time, is engaged on a product much like Fuel referred to as nocapp.

Though Discord is at the moment going to maintain Fuel working as a stand-alone product, Discord lately introduced that it could combine a collection of apps into its servers. So, it’s attainable that we may see these constructive group polls on the messaging platform sooner or later.

“We’re all the time working to create an inclusive world the place nobody looks like an outsider and we’re excited to welcome Fuel to the Discord group as our subsequent step to fulfilling that imaginative and prescient,” Discord wrote in its announcement.

The phrases of Discord’s acquisition of Fuel haven’t been disclosed.

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