Daniel Ek places $50 million into Spotify

Spotify co-founder Daniel Ek mentioned on Friday that he’s pouring $50 million into the music streaming service, driving its inventory value up by greater than 3% to a excessive of $108.98 per share throughout common buying and selling hours. 

The momentary rise, nevertheless, is a blip on the radar for Spotify, which has taken a beating this 12 months — partially over its current, weaker-than-expected growth forecasts (identical to loads of different streaming and software corporations).

As for the reasoning behind Ek’s buy, the Spotify CEO desires you to know he believes. “I’ve at all times been vocal about my sturdy perception in Spotify and what we’re constructing. So I’m placing that perception into motion this week by investing $50M in $SPOT. I imagine our greatest days are forward…,” he mentioned, including that he didn’t have to tell you about it, however wished to.

Ought to Ek’s vote of confidence be measured by his different current fairness offers, then maybe the CEO’s religion in Spotify is surpassed by his help for the navy industrial complicated. In November, Ek rattled some artists and subscribers when his funding agency, Prima Materia, put roughly $113 million (€100 million) into Helsing. Whereas the factitious intelligence firm’s web site is sparse, Financial Times reported on the time that Helsing goals to “produce dwell maps of battlefields.” Together with the nine-figure deal, Ek joined the board of the one-year-old agency, whose clients embody the British, French and German militaries.

In any occasion(!), it appears no one believes in Spotify fairly like Spotify itself does. In August, the streaming big mentioned it will spend as much as $1 billion rebuying its shares over the following a number of years, outshining each of Ek’s current offers.

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